If you’ve ever attended a motorsports event, you’ve surely noticed bold and attention-grabbing sponsor and event racing signage. From the camping and parking lots, to the midway and all around the racetrack, these branded signs play a crucial role in enhancing the visibility of sponsors and hyping upcoming events.
The right mixture and positioning of signs ensures maximum exposure to the fervent audience that motorsports attract.
The ability to withstand the elements is critical for any signage placed in and around the race track. As such, it should be constructed, so it should be constructed from sturdy materials such as mesh or vinyl banners. Their toughness is enhanced with a hem, or a reinforced border, along with grommets. This design ensures the signage withstands the vigorous winds whirling around the racetrack, as well as any harsh weather conditions.
Effective signage throughout the racetrack involves planning for customized applications. Aspects like the size of the racetrack and its surrounding environment often dictate the size and number of signs. The choice of materials and their finishing also changes based on the type of barrier: Wood or solid walls involve a different approach than chain link fences.
Racing signage billboards are a staple for promoting your sponsors
Whether you’re dealing with a small racetrack or an exclusive event where spectator visibility is limited, signs should be your tool of choice. You can display advertising content, which is perfect for promoting multiple sponsors per racing billboard. This clever approach gives a significant boost to your track’s sponsorship earnings.
Compact racetracks have another option. By reducing the size of the billboards, there’s an opportunity to layer various racing signs side by side along the trackside. This creative tactic not only promotes brand visibility but also increases your prospects for securing sponsorship revenue.
When considering larger-scale signage solutions for substantial venues, typically, only one sponsor receives the spotlight on the racetrack billboards. This clear, singular branding ensures that the advertisement is easily visible to attendees and immediately understandable for those viewing the broadcasted events on television, reaching a vastly wider audience.
Mesh windscreens are a practical branding solution for racetracks
Mesh windscreens are a practical solution for trackside branding and are especially beneficial in environments that see frequent high winds. Thanks to regular perforations, wind breezes right through, something that neither vinyl or cloth banners allow. This reduces wind resistance, which fortifies the mesh windscreens against wind damage and makes them the ideal choice for barricade covers and outdoor racing event signage.
Racing signage, specifically mesh windscreens, not only transforms mundane spaces into visually appealing zones but also opens opportunities for showcasing sponsors, along with venue and event information. Providing advertisers with potential revenue-generating space, windscreens can convert less appealing areas, such as bleachers and fences, into attractive branding zones.
Tested and proven effective in both traditional racing environments and short-term events, mesh windscreens consistently deliver outstanding results.
Furthermore, using mesh windscreens boosts public awareness and contributes to increased ticket sales for upcoming events. Place them on the rear of the bleachers for maximum visibility even from outside the stadium.
Creating a distinct spectator area allows for the expansion of sponsorship opportunities and enhances the fan experience from their first step onto the racetrack. This fan area can be brought to life using windscreens or flags, thus capturing attention even under cloudy skies.
AMI Graphics has several decades of experience in providing high-quality racing signage, such as windscreens, billboards and track-wall signage to motorsport and racing venues.
At AMI Graphics, we craft signs with your objectives as our priority. Our signs are strategically created to grab attention, promote sponsors, enhance spectators’ experiences or spotlight your brand. Tailoring racing signage to meet your goals is our priority
