July 2016

AMI Dasher Board Graphics

Product Highlight: Dasher Board Graphics

When thinking signage opportunities in arenas, dasher board graphics are often the first thing that comes to mind.  Dasher board graphics are a staple for both branding and sponsor signage opportunities due to their high visibility close to the action of the game or event.  Dasher board graphics for sponsor signage vary in length from 6 feet to 12 feet, and each dasher board graphic contains the logos of a different sponsor.  Dasher board graphic wraps, where branding is continued on the individual panels around the entire rink, can help take your special event or game to the next level.

Because of the temperature fluctuations, exposure to moisture, and the wear and tear of game play and ice resurfacers, dasher board graphics have a lot of elements to withstand.  With almost two decades of experience working with professional, collegiate, and recreational ice arenas, we are experts at ice rink signage and dasher board graphics are no exception.

DashMax™ Dasher Board Graphics are our proprietary dasher board graphics and are built to last.  After years of research and development, DashMax™ Dasher Board Graphics were born with the goal of having ice rink graphics that would last despite the challenges posed by that environment.  The adhesive was specially formulated and tested to withstand the dynamic temperature changes common in arenas, while the rigorously tested over laminate is built to protect the graphics and keep them looking sharp all season long.  DashMax™ Dasher Board Graphics are the most widely used rink board graphic in the United States.

Do you have a special event coming to your facility that requires specific event signage?  We also offer temporary event dasher board graphics!  Temporary event dasher board graphics are perfect for special events, championships, tournaments, and more.  They are also perfect for other situations where you may need to change the graphics out frequently, such as professional ice hockey games.  While DashMax™ Dasher Board Graphics have an aggressive adhesive and are designed to remain up for the season, these event dasher board graphics are designed to be quickly and easily removed after only a short period of time.  

Check out our free, interactive Arena Signage Planning Guide for more ideas on how signage can take your team and arena to the next level!  Download it here!

Dasher board graphics
rink graphics
hockey graphics
DashMax Dashers
Dasher Board Graphics

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Under Ice Logos

Under Ice Logos - The Hottest Piece of Sponsor Inventory in the Coolest Place

During an ice hockey game or another on-ice event, the eyes of every person in attendance will be on one area for the majority of the time – the ice!  The great thing about the ice is that it offers the perfect white background for sponsor, team, or event graphics in addition to the maximum number and length of available impressions.  Use this to your advantage with Under Ice Logos from AMI Graphics!

Under Ice Logos are available as pounced paper stencils used in conjunction with ice paint or as printed mesh logos that are frozen into the ice.  Mesh Under Ice Logos remove multiple steps from the process compared to stencils and paint, and when installed and removed correctly, can be used for multiple seasons.

Under Ice Graphics at center ice are great for branding with a team or event logo.  Are you celebrating an anniversary year?  Use your anniversary logo as you center ice under ice logo instead!  Secondary under ice logos can be placed throughout the neutral zone and even behind the goal line depending on the amount of sponsor inventory that you need.  Before selling under ice logos to sponsors, be sure to check any league regulations that may affect your facility as there may be some limits on the amount and areas where in ice logos can be placed.

Mesh under ice logos are great for events because of ease and speed of install.  The AHL and other leagues use mesh under ice logos for All-Star Games.  College athletic conferences and the NCAA use mesh under ice logos for regional and national playoff games.

Under Ice Graphics provide college and high school arenas and ice hockey programs to add team and school branding to their own ice surfaces or have their logo displayed at the local community rink if they don’t have their own facility.

In addition to under ice logos, we offer many other types of facility signage and ice hockey signage such as dasher board graphics, ice resurfacer wraps, adhesive decals for behind the benches, and more. 

Check out our free, comprehensive Arena Signage Planning Guide for more ideas on how signage can take your team and facility to the next level!  Download it here!

under ice logos
Under Ice Graphics
hockey graphics
rink graphics
hockey signage
rink signage
in ice logos
Under Ice Logos

Products Utilized:

Arena Signage Planning Guide

Our Interactive Arena Signage Planning Guide is Here!

While it may be the middle of July, we already have hockey on the brain here at AMI Graphics!  With close to 20 years of experience working with professional, collegiate, and recreational hockey and figure skating facilities around the country, we are experts in arena facility signage.

We’ve put together this interactive signage planning guide to help general managers, operations personnel, sales staff, and more find new ways to brighten tired areas of the facility, enhance fan experiences, and take advantage of unused space for additional sponsor inventory. 

We cover all the areas of a building from exterior signage, entrance area signage, concourse signage, seating bowl signage, playing area signage, and additional options such as press conference signage.  Whether it is must have signage like dasher board graphics and under ice logos or lesser known hockey signage options like rink glass wraps or concourse floor graphics, this guide is designed to get every corner of your facility ready for the season!

Is there a unique area that you’d like to brand or use for sponsorship inventory?  Don’t hesitate to get in touch with us!  We love developing innovative signage solutions for any signage challenge!

Click HERE to get started!

AMI Graphics is proud to be the Official Dasher Board and Arena Signage Supplier to the AHL, Exclusive Signage Provider to the ECHL, Preferred Signage Supplier of the Boston Bruins and the TD Garden, and a proud partner of the United States Figure Skating Association and the New Jersey Devils.

Figure skating
signage planning guide
arena signage planning guide
SMC Wall Murals

Project Highlight: Saint Michael's College

Saint Michael’s College, a private liberal arts college in Colchester, VT, is home to the Purple Knights with 21 Varsity programs. Affiliated with NCAA Division II and the Northeast 10 Conference, about 25% of the student body participates in varsity level programs. The Vincent C. Ross Sports Center, which was dedicated to the College back in 1973, was in need of visual upgrades.

In January 2015, Chris Kenny, the Director of Athletics for Saint Michael’s, contacted AMI Graphics to get started on a number of visual enhancements for the Ross Sports Center. Although he had a general idea of areas that needed to be upgraded, he entrusted AMI to develop the concept. After a site visit was conducted in February, the AMI Creative Department took the reins on the project and produced a number of proofs until a final proposal was agreed upon.

The outcome is a number of stunning wall murals along the halls of the Center, vinyl banners, and window graphics, which boast the Purple Knights’ trademark purple coloring and Knight Head logo.

“We are thrilled with the graphic enhancement project that AMI Graphics brought to life for us.  We have a multi-step branding plan in mind, and this was the first phase.  We have been exceptionally pleased with the quality and range of work that AMI has provided us since 2005, and their outstanding customer service and the ease with which we work with their creative team makes every project an enjoyable process.  After a brief site visit by [Senior Account Manager] Sander Falzone and a meeting to discuss concepts, we were off and running!  The end result was fantastic.  The treatments in our Hall of Fame Room, Team Media Room, and Athletic Training Room made a dramatic improvement and were very well received.  However, the jewel of the project is the eight-foot-high wall mural that runs the length of our Sport Center's concourse, and features action images of student-athletes from all 21 of our varsity sports programs.  That wall mural is a show-stopper for many - we will often find people spending time gazing at it like they are in a gallery, taking selfies by their favorite sport athlete, or just admiring it as they pass through the concourse on their way to work out or practice, or heading back to class or the dorm.  Thank you, AMI!  Looking forward to our next project together!” – Chris Kenny, Director of Athletics, Saint Michael’s College 

wall murals
window graphics
window murals
facility renovation
Wall Murals
Window Graphics

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Happy 4th of July!

Happy 4th from AMI!

The AMI Team wishes you a safe and fun 4th of July! As a reminder, our offices will be closed on Monday, July 4th but we’ll be back Tuesday morning to get your signage projects going!

AMI Graphics
4th of July