August 2017

New Balance Falmouth Road Race Expo Welcome Sign

2017 New Balance Falmouth Road Race Event Signage

For the 6th consecutive year, the AMI Event Team spent this past weekend in beautiful Falmouth, Massachusetts installing road race signage for 45th running of the New Balance Falmouth Road Race. Considered to be one of the premier non-marathon races in the country, the New Balance Falmouth Road Race requires a significant amount of event signage for a combination of operational, branding, and sponsorship purposes, while not overpowering the natural beauty of the race location.

Signage at the pre-race expo included sponsor signage, race day schedule banners, step and repeat backdrops, and vinyl banners for operational signage. 

New Balance Falmouth Road Race Expo Sponsor Signage

New Balance Falmouth Road Race Expo Sponsor Signage and Schedule Banner

On-course signage included truss signage consisting of vinyl and mesh banners, additional sponsor signage, vehicle decals, street banners, and wind flag mile markers. 

New Balance Falmouth Road Race Finish Line Sponsor Signage

New Balance Falmouth Road Race Finish Line Street Banner

Signage for the post-race party and family meeting area included feather flags as operational signage marking restrooms, trash and recycling receptacles, and meet-up areas, and vinyl banners for tent sponsor signage.

New Balance Falmouth Road Race Operational Feather Flags

New Balance Falmouth Road Race Feather Flag and Vinyl Banner

New Balance Falmouth Road Race Operational Tent Vinyl Banner

We are already looking forward to taking part next year for the 46th New Balance Falmouth Road Race.

 

Tags: 
Road Race Signage
Feather Flags
Event Signage
Advertising Flags
Vinyl, Cloth, and Mesh
Media Backdrops
University of Central Oklahoma Sideline A-Frames and Mesh Banners

Project Highlight: University of Central Oklahoma Sideline A-Frames and Mesh Banners

Home of the Bronchos, the University of Central Oklahoma is one of the largest in the state serving over 17,000 students across 117 degree programs. Competing at the NCAA Division II level, the UCO Bronchos currently compete in 14 varsity sports in the Mid-America Intercollegiate Athletics Association.

One of the most popular sports at UCO is football. With over 100 years of history, the UCO Bronchos football team has accumulated 18 conference championships, six division championships, two NAIA national championships, and rank in the top five for total wins in NCAA Division II. Home games are played at Wantland Stadium with a capacity of 10,000.

In 2013, the Bronchos were looking to update their sideline signage at their football stadium. Already a fan of sideline a-frames as a way to increase sponsor inventory while being able to highlight those sponsors close to the action on their field, the Bronchos approached AMI Graphics for the best signage solution for the sideline a-frames. Coroplast a-frames were the chosen solution for the Bronchos as they allowed sponsor graphics to be displayed on the sidelines next to the field of play but are also designed to be stored flat to maximize storage space and portability. For longevity, AMI suggested using vinyl banners with a quick-change Velcro® system for quick and affordable sponsor changes from season to season rather than having to order a new a-frame for every new sponsor.

University of Central Oklahoma - Sideline A-Frame Up Close

University of Central Oklahoma - Sideline A-Frame Vinyl Banner Change Out

University of Central Oklahoma Sideline A-Frames with Vinyl Banners

While in process on the details and artwork of the sideline a-frames, the Bronchos mentioned that they had a need for some large berm mesh banners that would require some complex finishing due to the size and unique angles of the area that needed to be covered. Never known to back down from a challenge, AMI conducted a site visit at UCO to confirm measurements of the berms before printing.

University of Central Oklahoma - Grass Berms before Banners

University of Central Oklahoma - Berm before Banners Close Up

The large mesh banners were then printed, custom finished, and shipped to UCO in time to be installed for their home opener.

University of Central Oklahoma - Large Mesh Banners Custom Shape

University of Central Oklahoma - Large Mesh Banner Paycom Berm

Also included in the mesh banner side of this summer project was a scoreboard back mesh banner. Using the back of the scoreboard allowed UCO to take advantage of a typically empty space and turn it into a prime piece of sponsor inventory directly above where fans enter the stadium on game day.

University of Central Oklahoma - Mesh Banner Scoreboard Signage

Tags: 
sideline a-frames
sideline signage
Mesh Banners
A-Frames
Large Banners
Vinyl, Cloth, and Mesh
Olympic Regional Development Authority Ice Resurfacer Wrap

Design Essentials: Designing an Ice Resurfacer Wrap

Ice resurfacers, machines that are used to clean and smooth the surface of an ice sheet, are an integral part of the game of hockey. With prime visibility to the fans pre-game and during intermissions, it should also be an integral part of your sponsorship inventory. Ice resurfacer wraps are a great way to highlight key sponsors and get creative while capturing fans’ attention.

TD Garden EchoStor Ice Resurfacer Wrap

A variation of a full vehicle wrap, ice resurfacers wraps can seem daunting from a design perspective due to their unique shapes. We've created a list of our top tips for designing an ice resurfacer wrap. We have also put together a design template* for both an Olympia ice resurfacing machine and a Zamboni® ice resurfacing machine as a helpful resource. 

OLYMPIA Ice Resurfacing Machine Wrap Design Template          ZAMBONI® Ice Resurfacing Machine Wrap Design Template

Don’t rely on templates.
Yes, this may seem a little counterintuitive since we just provided PDF templates. While our templates are based off of the specifications of the manufacturer, it is always advisable to measure all sides of the specific ice resurfacer that you are planning on wrapping. With the unique shape and characteristics of ice resurfacers, it is also advisable to make note of any possible obstructions on the machine where the adhesive graphics of the wrap should not go when measuring. For example, you would not want to have a sponsor’s tagline fall right over a ventilation grate where graphics cannot be applied.

Use bold colors and design.
When the fans can see them, ice resurfacers are always on the move against a bright white surface. Neutral colors and passive design elements would be lost against the ice surface on the moving machine. Bold colors and design allow the target audience to receive the correct messaging exactly as intended.

Don’t overcrowd the design.
Continuing on from the tip above, an overcrowded design on a moving object means that important elements like the company logo and information can easily get lost. Keep the design elements simple so that the important elements are front and center.

Keep copy short and to the point.
Ice resurfacers are on the ice for a relatively short period of time while never stopping in front of any particular section for more than a few seconds. Keep your copy short and to the point. Short and recognizable taglines are great. Full sentences or copy going more than two lines in a row is not recommended.

Be conscious of copy size.
Short length of copy in a large font works best. Almost all impressions from an ice resurfacer wrap are from a distance so the copy size must be taken into account. Add in the continuous movement of the ice resurfacer and copy in a small size is about as effective as not being there at all!

Design with bleed for easier installation.
Designing your ice resurfacer wrap with bleed will make the installation process faster and easier. The corners and curves of an ice resurfacer can be challenging and having bleed on the design allows greater flexibility with the installation. *Due to the complexity of the installation of an ice resurfacer wrap, it is highly recommended to have it professionally installed by an experienced installer.*

Vector artwork works best.
Vector artwork allows the artwork to be scaled infinitely without loss of image quality or resolution. It also allows sections of the artwork to be edited without affecting the image as a whole. With the complexities of an ice resurfacer, vector artwork allows adjustments to be quickly and easily made to any area of the resurfacer wrap.

 

*This template is meant for design purposes only. Please take exact measurements of your specific machine to ensure the best fit.

ZAMBONI and the configuration of the Zamboni® ice resurfacing machine are registered in the U.S. Patent and Trademark Office as the trademarks of Frank J. Zamboni & Co., Inc.

Tags: 
ice resurfacer wrap
Vehicle wrap
vehicle graphics
Vehicle Graphics & Wraps

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