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Project Highlight: The University of Georgia Athletic Facility Branding

University of Georgia Project Highlight

The University of Georgia is home to the Bulldogs, and while they are known for their football team, they also have many talented Division I NCAA teams. They are able to attract players from across the nation, as well from every corner of the globe, including Argentina, South Africa, Poland, and Sweden.

Starting in 2013, The University of Georgia partnered with AMI Graphics to give their many athletic facilities a fresh, new look, as well as keep a cohesive brand across the campus. Sanford Stadium, where the football team plays its home games, began as the first main project done to update the look of the facility. The crew at AMI conducted a site survey and proposed putting a large mesh windscreen behind the iconic bulldog statue in the stadium, as well as adding other vinyl banners around the stadium entrances and over the exposed gates.

UGA Stadium Banner

Pleased with the results, the Bulldogs then decided over the next few years to update some other facilities. In the winter of 2014, the Equestrian Complex was outfitted with both large and small vinyl banners, showing off the accomplishments of the 6-time national champions. The facelift also included window decals showing the university and bulldog logo, as well as the team’s schedule for the upcoming season.

UGA Equestrian Banner

UGA Window Decals

When the baseball team got a newly renovated facility at Foley Field, the first and third base lines were branded with mesh windscreens which show off the school's logos. The signage was able to give the new space a feeling similar to other facilities on campus and helping draw fans in to support the Diamond Dogs.

UGA Baseball Windscreens

At the Dan Magill Tennis Complex, the fencing behind the baselines was fitted with mesh windscreens as well, which updated the weathered solid black windscreens.

UGA Tennis Windscreen
At the Turner Soccer Complex, the sidelines and windows continued the theme from other facilities, adding window graphics with designs featuring the beloved Bulldog logo like those at the Equestrian Complex and mesh windscreens similar to those for the baseball field. By using the same design in multiple facilities, fans can feel the cohesiveness of the University of Georgia brand, no matter which sport they are watching.

UGA Soccer Windows
Georgia worked with AMI to help rebrand old facilities and give them a facelift or to make new facilities feel like a part of the Georgia campus. From branding in and around Stanford Stadium on the field and at the gates, to showing off accomplishments of the many championship caliber teams, the University of Georgia was able to give the entire campus a united appearance.

Window Graphics
Vinyl, Cloth, and Mesh
Windscreens