THE WORK
Due to the touring nature of the series, the AMA required both generalized signage appropriate for the entirety of the tour, as well as specialized signage for each location. Prior to the season, AMA personnel communicated closely with AMI’s Event and Creative Teams to create an inventory of signage to use throughout the series, as well as specific items for a venue’s unique branding and sponsorship needs.
Custom windscreens were designed and printed with special finishing to cover airbags, which lined the corners of the racetrack while showcasing the event’s sponsors. Vertical a-frames were designed as wayfinding signage to inform fans of where they need to be in the paddock along with branded tents with heat results and schedule information for competitors of their race times. The winner’s podium was decked out with an impressive backdrop and coroplast a-frames calling out first, second, and third place. Each winner was awarded with an AMI designed custom trophy, which incorporated the traditional lead shoe that all riders of this sport use for their races.
