UNDER ICE LOGOS

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Under-ice logos deliver one of the most striking professional branding elements in any hockey environment. Installed beneath the ice surface, these graphics become a permanent part of the rink, visible during live play, broadcasts, livestreams, and photography without interfering with the game itself. At AMI Graphics, under-ice logos are treated as a long-term branding investment. They anchor rink identity, elevate presentation, and provide high-value exposure for teams, leagues, and sponsors throughout the season.

Digitally Printed Ice Mesh and Paper Stencil Options

Under-ice graphics are created using either traditional pounced paper stencils or digitally printed ice mesh.

Pounced Paper Stencils

Perforated templates are laid on the ice and painted by hand before being sealed beneath layers of ice. This method allows for detailed designs but is labor-intensive and depends on precise application.

Digitally Printed Ice Mesh Logos

Graphics are printed directly onto a specialized mesh and frozen into the ice. This creates a smooth, consistent finish with sharper detail and more accurate color. Key advantages of printed mesh:

High-resolution, consistent graphics
Faster installation with no on-ice painting
Cleaner application with fewer errors
Durable performance throughout the season

Both options can be reused, but mesh offers greater long-term value. With proper handling, printed ice mesh logos can be reused across multiple seasons without additional production costs, making them the preferred choice for efficiency, consistency, and visual impact.

Product Highlights

Unique and highly visible branding or sponsorship opportunity.
Digitally printed ice mesh or paper stencil for ice paint available.
Custom sized to fit any area of the ice.

ResouRces

A Premium Branding Element at the Center of the Action

Few surfaces in a rink receive more consistent attention than the ice. Under-ice logos place branding at center ice or in other high-visibility zones, ensuring constant exposure as play unfolds. These graphics help facilities:

Establish a professional, high-end rink appearance
Reinforce team or facility identity
Create strong visual impact for broadcasts and livestreams
Deliver premium sponsor placement without cluttering boards or glass

Because they live beneath the ice, under-ice logos remain clean, unobstructed, and visually consistent from game to game.

Designed Specifically for Hockey Rinks

Under-ice logos require specialized materials and production methods to perform properly once the ice is laid. Precision matters, from color accuracy to material thickness and adhesion. AMI Graphics produces under-ice logos engineered for:

Clarity and visibility through multiple ice layers
Accurate color reproduction under arena lighting
Stability during freeze cycles and regular resurfacing
Long-term performance across an entire season

Each logo is produced to meet the technical demands of rink environments while maintaining a crisp, professional appearance.

Common Applications for Under-Ice Logos

Under-ice logos are used in a variety of rink settings, from community ice centers to elite competitive arenas. Typical applications include:

Center-ice logos
League or conference marks (logos, trademarks)
Tournament or championship branding
Primary sponsor logos
Facility or team identity graphics

These logos often serve as the visual anchor around which other rink branding elements are planned.

Supporting Sponsorship and Broadcast Visibility

From a sponsorship perspective, under-ice logos represent premium real estate. Their placement ensures visibility during faceoffs, stoppages, replays, and overhead camera shots. Key sponsorship advantages include:

Consistent exposure throughout games and events
Prominent visibility in broadcast and livestream footage
Clean presentation without competing visual noise
Strong association with the team or facility brand

Custom Design and Placement Planning

Every rink has unique dimensions, lighting conditions, and camera angles. Under-ice logos must be designed with these factors in mind to ensure optimal visibility and balance. Design considerations may include:

Logo sizing relative to rink dimensions
Placement at center ice or alternate zones
Color contrast against the ice surface
Integration with dasher board graphics and rink branding

AMI Graphics works with facilities to plan designs that look strong in person and on camera.

Installation Timing and Lifecycle Considerations

Under-ice logos are typically installed during ice installation or major maintenance periods. Proper planning ensures the logo integrates seamlessly into the ice build process. Lifecycle planning often includes:

Coordinating installation with ice setup schedules
Designing for full-season use
Aligning graphics with multi-year branding or sponsorship strategies

This approach minimizes disruption and maximizes the long-term value of the installation. Under-ice logos are most effective when planned as part of a cohesive rink branding system. When coordinated with other elements, they help create a unified, intentional environment.

FREQUENTLY ASKED QUESTIONS:

Which type of under-ice logos are good for special events where they would have to be changed over quickly?

If you need under-ice graphics for shorter-term special events or events where the under-ice graphics need to be changed out in a short amount of time, you would want to use mesh under-ice logos. Mesh eliminates multiple steps from the installation process compared to stencils and ice paint.

Where on the ice surface am I able to put under-ice graphics?

The most common areas for under-ice logos are center ice and the corner areas of the neutral zone. Under- ice graphics can also be placed behind the goal lines and in the corners of the offensive/defensive zones. Some leagues and organizations may have limits on the number and location of logos, so be sure to check league regulations before selling sponsorships and ordering your under-ice logos.

Can I use a combination of mesh and stencil & ice paint under-ice logos?

Yes! Under-ice logos in different spots are separate from one another so it would not cause any issues having some under-ice graphics be mesh in-ice logos and having some under-ice logos be created from paper stencils and ice paint.

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