DASHER BOARD GRAPHICS

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Dasher board graphics transform rink boards into high-impact branding and sponsorship assets while preserving the safety and functionality required in hockey rinks. From youth and high school rinks to collegiate and professional arenas, dasher board graphics deliver consistent visibility where the action happens most. At AMI, dasher board graphics are designed as part of a larger rink branding strategy, not as standalone signage. When planned correctly, they elevate the look of the facility, enhance the fan experience, and create measurable value for sponsors throughout the season.

Turn Rink Boards Into Prime Visibility Zones

Dasher boards surround the ice, placing them directly in the sightline of fans, players, officials, and cameras. This makes them one of the venue’s most valuable branding surfaces. Custom dasher board graphics allow facilities to:

Maximize sponsor exposure during live play
Create a more professional, cohesive rink appearance
Reinforce team identity and league branding
Support broadcast and livestream visibility

Because boards run continuously around the rink, they offer repeated impressions throughout every game, practice, and event at multiple angles.

Built for the Demands of Hockey Environments

Hockey rinks are tough environments where cold temperatures, surface moisture at ice level, impact, and frequent cleaning all factor into performance. Graphics must be engineered for these conditions and installed when the facility is at operating temperature to ensure proper adhesion and long-term performance. AMI Graphics produces dasher board graphics using materials and processes selected for these environments, including our proprietary DashMax™ Dasher Board Graphics, designed specifically for long-term performance in ice rinks. DashMax™ graphics are built for:

Durability in cold, rink-ready conditions
Clean, reliable adhesion to rink board surfaces
Consistent color and print quality over time

The result is graphics that perform reliably from opening faceoff to playoff hockey, without the common issues seen in standard vinyl applications.

Product Highlights

Specifically designed material for the unique needs of arenas.
Widely used by professional, collegiate, and community rinks nationwide.
Temporary options available for short-term events.

ResouRces

What Makes DashMax™ Different from Standard Vinyl?

Standard vinyl can work for short-term signage, but hockey rinks expose graphics to conditions that push materials beyond their limits. Cold temperatures, moisture, impact, and frequent cleaning can all lead to peeling edges, surface damage, and inconsistent appearance over time.

DashMax™ dasher board graphics are engineered specifically for these conditions, not adapted from general-purpose vinyl applications.

Key differences include:

Engineered for rink environments
Standard vinyl is often designed for general indoor or outdoor use. DashMax™ is built to perform in cold, in-use environments rink conditions where adhesion and material stability are critical.

More durable under impact and wear
Repeated contact from pucks, sticks, and routine board interaction can degrade standard vinyl. DashMax™ is built to perform in cold, rink-ready conditions where adhesion and material stability are critical.

More consistent adhesion over time
Temperature fluctuations and moisture can cause standard vinyl to lift or fail at the edges. DashMax™ maintains more reliable adhesion, reducing the risk of peeling and mid-season repairs.

Longer lifecycle for sponsor graphics
Where standard vinyl may require replacement during the season, DashMax™ is intended for long-term sponsor placements, helping maintain a clean, professional look from installation through playoffs.

When to use each option:

Ideal for Arenas, Rinks, and Multiuse Facilities

Dasher board graphics are used across a wide range of hockey venues and ice facilities.

Common applications include:

Youth and high school hockey rinks
College and university arenas
Community ice centers
Professional and semi-professional venues
Multi-use arenas hosting hockey, skating, and events

These graphics can be deployed as part of a full rink wrap or integrated selectively alongside other branding elements.

Designed to Support Sponsorship Programs

For facilities and athletic departments, dasher board graphics are a cornerstone of rink sponsorship programs. Their placement ensures high visibility without interrupting the game or the fan experience. Sponsorship advantages include:

Consistent exposure throughout games and practices
Visibility on broadcast, livestreams, and highlight footage from multiple angles
Opportunities for long-term or seasonal sponsor agreements
Easy updates as sponsors change

When combined with other rink branding elements, dasher board graphics help create structured, scalable sponsorship offerings.

For long-term sponsor placements, many facilities choose DashMax™ dasher board graphics to ensure branding remains intact and professional throughout the season, reducing the need for mid-season replacements and protecting sponsor value.

Custom Design, Sizing, and Layout

No two rinks are exactly alike. Dasher board graphics are custom-produced to match the dimensions, curvature, and layout of each facility’s boards. Design considerations may include:

Sponsor logo sizing and spacing
Consistent layouts around the rink perimeter
League or team branding integration
Visibility from multiple viewing angles

AMI Graphics works closely with facilities to ensure designs feel balanced, professional, and cohesive throughout the rink.

Installation and Lifecycle Planning

Dasher board graphics are designed for efficient installation with minimal disruption to rink schedules. Projects can be timed around offseason windows, maintenance periods, or short facility closures.

Proper installation conditions are critical to long-term performance. Dasher board graphics should be installed when the rink is at operating temperature with the ice in place. Installing graphics before the facility reaches these conditions can lead to material movement or wrinkling as temperatures stabilize.

From a lifecycle perspective, graphics can be:

Installed as part of new rink construction
Used to refresh aging boards
Updated seasonally, for a special event, or as sponsorships change

This flexibility allows facilities to maintain a polished look while planning refresh cycles that align with sponsorship revenue.

Material selection plays a key role in lifecycle planning.

DashMax™ dasher board graphics are best suited for long-term sponsor placements, season-long branding, and high-contact areas where durability is critical.
Temporary event graphics are ideal for short-term sponsorships, tournaments, or frequently changing messaging.

Choosing the right approach ensures facilities balance durability, flexibility, and cost over time.

Part of a Complete Rink Branding Program

Dasher board graphics are most effective when coordinated with other rink and arena branding elements. When planned together, these components create a unified environment that feels intentional rather than pieced together. Common complementary elements include:

Ice logos and rink floor graphics
Stair risers and floor graphics
Ice resurfacer wraps
Wall murals, pole wraps, and concession signs throughout the concourse

FREQUENTLY ASKED QUESTIONS:

What size are dasher board graphics?

Dasher board graphics can be any size that you choose, but the most commonly used sizes for hockey graphics are 30” or 33” high and 6’, 8’, 10’, or 12’ long. Dasher board graphics that are used for event rink graphics as full rink board wraps are typically split into 10’ sections for ease of install but can be customized to your needs and preferences.

How do I know which material is right for my arena?

The best material for your arena is dependent on how you plan to use the dasher board graphics. If you plan on using them for long-term sponsor signage or to promote programs and events for the whole season, DashMax™ Dasher Board Graphics are the right fit as they are designed for long-term use. If you simply need rink graphics for a short-term event or for sponsors that are frequently changed out, temporary event dasher board graphics should meet your needs.

Can I install dasher board graphics myself?

Yes! Check out our dasher board graphics installation tutorial video HERE. We also offer installation services throughout the US.

What if I don’t want adhesive dasher board graphics?

We offer a non-adhesive dasher board graphic designed to be inserted behind a piece of clear polycarbonate that is drilled into the rink boards. These non-adhesive dasher board graphics are less common than adhesive dasher board graphics.

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