THE BACKGROUND
Recently opening in early 2018 in Marlborough, Massachusetts, Apex Entertainment Center is New England’s largest family entertainment center. This state of the art destination features: go karts, laser tag, bumper cars, arcade room, ropes course, golf and sports simulators, and a bowling alley, all under one roof.
With a large, new construction building, Apex Entertainment Center faced the significant signage challenge to take advantage of the large blank walls in the new construction building and to ensure that each attraction was adequately branded and advertised throughout the facility, all while maintaining a consistent look throughout the facility.
THE WORK
When construction of the Apex Entertainment Center facility was in the finishing stages, AMI Graphics conducted a site visit to take measurements and determine the best signage solutions for the spaces and attractions inside this large family entertainment center. Apex Entertainment Center had a clear vision of how they wanted the facility to look and leaned on AMI Graphics to make suggestions regarding the best materials and signage applications for each attraction area. With a plethora of large, open wall spaces around, and within each attraction, it was determined that adhesive wall murals and decals would be the best application to provide Apex Entertainment with the largest visual impact, while keeping the branded signage within their budget. Apex Entertainment Center provided the artwork, and AMI Graphics turned their vision into a reality through the print production and installation of the facility signage with attraction branded wall murals, decals, and risk management signage. Full wall murals allowed Apex Entertainment Center to turn a large blank wall near their go kart track into and eye-catching work of art. Large vinyl decals custom cut to the specific logos of each attraction allowed for a crisp, clean look to promote the attractions, while keeping with the modern design and feel of the facility.
THE RESULTS
The addition of the branded facility signage allowed Apex Entertainment Center to put the finishing touches on their state of the art family entertainment center. The chosen signage solutions are easy to maintain, and Apex was able to keep a consistent look and feel throughout their facility, while also ensuring that their guests can easily find their desired attraction.CLIENT REACTION
“AMI Graphics took the lead on our project from the beginning. Anything from our large decals to small window prints, we have had great success with them. The attention to detail, along with creativity and expertise, that they demonstrated throughout our building is why we will be going back again and again.”
JOEY SLAWINSKI
Assistant General Manager, Apex Entertainment Center
