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Occupying more than six city blocks in Upper Manhattan, Columbia University is considered a prestigious university throughout the world. Home of the Lions, Columbia is an original member of the Ivy League and fields 31 NCAA Division I teams along with 40+ club and intramural sports. The Baker Athletics Complex is the main athletics facility for the Lions’ outdoor sports and features five different fields and associated stadiums, a tennis center, boathouses, a field house, and the brand new Campbell Sports Center.

For the 6^th consecutive year, the AMI Event Team spent this past weekend in beautiful Falmouth, Massachusetts installing road race signage for 45^th running of the New Balance Falmouth Road Race. Considered to be one of the premier non-marathon races in the country, the New Balance Falmouth Road Race requires a significant amount of event signage for a combination of operational, branding, and sponsorship purposes, while not overpowering the natural beauty of the race location.

Ice resurfacers, machines that are used to clean and smooth the surface of an ice sheet, are an integral part of the game of hockey. With prime visibility to the fans pre-game and during intermissions, it should also be an integral part of your sponsorship inventory. Ice resurfacer wraps are a great way to highlight key sponsors and get creative while capturing fans’ attention.

Under Ice Logos are valuable pieces of real estate for any ice arena. Painted or placed underneath the ice, under ice logos provide a high visibility location for sponsor logos or team and arena branding. Under ice logos can either be painted into the ice using ice paint after outlining the logo with a paper stencil and chalk, or a digitally printed graphic on ice mesh or a specific type of cloth frozen underneath a layer of ice.