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From recreational runners out for a fun run and a little competition, to elite athletes hoping to set a new record, to energetic crowds cheering on the excitement of the race, road races truly have something for everyone.

Running has been exponentially increasing in popularity in recent years due to its inclusivity. As this popularity has boomed, running events like road races, trail races, obstacle course races, and more have begun to look to new ways to set themselves apart beyond the geography of their course. Road race and event signage is a simple and easy way to boost the atmosphere of an event by energizing athletes, exciting spectators, and showcasing sponsors. Regardless of the size of an event, signage makes a race look and feel more professional and official.

While the exact signage needs vary by the size and scope of the race, running event signage is typically temporary in that it needs to be able to be easily installed and removed within the constraints of the event and used in the start/finish area, on-course, expo area, and for operational purposes throughout the event.

Visually enhance your race and showcase sponsors by:

  • Using barricade covers or event mesh to cover metal barricades or crowd control fencing with race branding or sponsor logos.
  • Promoting your event, both in advance and during the event, and featuring a main sponsor with overhead street banners or pole banners on light poles or telephone poles.
  • Enhancing the race experience with one of a kind start and finish line areas featuring race branding on truss systems or overhead banners. Add an extra element of excitement with street graphics creating a physical start or finish line to cross. Trusses can offer prime space for race branding and sponsor signage.
  • Adding excitement with a branded break tape for the winners to run through or with a custom podium for medal ceremonies and photo opportunities.

Help improve runner and spectator experience with:

  • Branded operational signage for essential areas such as restrooms, registration, bib pickup, schedule of events, and ancillary events. A large scale course map can help runners and their fans determine the best places on the course to go to see them run by.
  • On-course operational signage, with the same branded look for consistency, designating starting corrals, medical tents, toilets, and water/food stations.
  • Mile markers to continue the race branding along the course while informing runners where they are in the race. Make mile markers easy to see and easy to move with options like a-frame signs, wind flags, or custom made signage hardware systems.
  • Family meeting area signage comprised of feather flags, or a similar signage option, to provide runners with an easy to find and easy to see area to meet up with their family and friends after the race.

The beauty of running events is that with course geographies and sponsors varying by event, creative event signage options can easily be customized for each individual event.

AMI Graphics has more than a decade of experience working with running events ranging from local 5K and fundraising races to international events like the Boston Marathon. Some of our running event clients include: the Boston Athletic Association and their 5K, 10K, Half Marathon, and the Boston Marathon; the New Balance Falmouth Road Race; DMSE Sports; RunVermont; and the Runner’s World Half & Festival.

Our talented team can provide:

  • Extensive knowledge and experience within the running event industry, allowing us to provide you with expertise and guidance every step of the way, whether it is an overhead street banner for a local race or full event signage and logistics support for a world renowned marathon.
  • Full event signage planning, creative design services, print production, and signage installation through one point of contact.

All of our signage is completely custom, allowing each branding and sponsor signage project to meet the exact requirement of any space and budget.

With so many signage options, it may seem daunting to get started. AMI Graphics has created a comprehensive, interactive Road Race Signage Planning Guide so you can make sure that nothing is overlooked.


As signage experts, we are fully equipped to help with your sign project along every step of the way. Whether you know your signage needs or aren’t sure where to start, need all services or just one, our talented and experienced team is ready to partner with you.

From concept to completion, our experienced team is ready to guide you through the entire process of fulfilling your signage needs.
Our expert creative designers have the ability to interpret client ideas and turn them into unique and professional print designs.
Every piece of signage we produce with our print production services is custom made to order, giving you exactly what you need – every time.
We offer complete design and fabrication services for custom dimensional signage and specialty displays.
Every signage project has its own unique challenges. We offer sign project installation and sign project fulfillment services regardless of the project scope.
Consistent service combined with our online proofing assistant assures each sign project is completed properly and on-time, while keeping our clients informed along the way.