Under Ice Logos are valuable pieces of real estate for any ice arena. Painted or placed underneath the ice, under ice logos provide a high visibility location for sponsor logos or team and arena branding. Under ice logos can either be painted into the ice using ice paint after outlining the logo with a paper stencil and chalk, or a digitally printed graphic on ice mesh or a specific type of cloth frozen underneath a layer of ice. While painted logos have been the traditional form of under ice logos, digitally printed under ice logos have been continually increasing in popularity due to numerous benefits.
One major advantage of digitally printed under ice logos is the reduced number of steps in the installation process. While painted in ice logos require measuring, taping, chalking, painting (often in multiple colors), drying, and freezing over, digitally printed ice logos only require measuring, laying out flat, and freezing over. The reduction of installation steps with printed under ice graphics greatly reduces the time and labor hours required for installation which is a major benefit and cost saver for facilities of all sizes. The faster turnaround on the installation and removal of digitally printed under ice logos also makes them ideal for events, such as tournaments, competitions, or all-star games, where a quick logo turnaround is needed.
Digitally printed under ice graphics also have an associated long-term cost benefit as well. When properly installed, removed, and stored, digitally printed under ice logos can be used for multiple seasons. While the stencils for painted under ice logos can be used year after year, there will always be an additional expense for the corresponding ice paint.
In need of installation information and tips? Click on the corresponding images below to download a step by step installation guide for either digitally printed under ice logos or painted in ice logos.
Under ice logos are only one piece of the arena signage puzzle. Take a look at our free, comprehensive Arena Signage Planning Guide for different ideas on how to take your facility to the next level with branding and sponsor signage. Download it here!