Making your brand stand out is crucial for hockey organizations from professional to colleges to high schools and even junior rinks. This is more than just a game, it’s also about a positive fan experience, engaging spectators in the stands and audiences at home with team and sponsor branding.
Custom branding, strategically placed below the ice or above the crowd, is a game-changer in creating lasting impressions. Ice hockey scoreboards and under the ice logos capture a lot of eyes are the major focal points of your arena as fans have their eyes on the ice of checking time left in play.
Scoreboards: The Ultimate Branding Platform
One of the most powerful tools in your branding arsenal is the scoreboard. Ice hockey scoreboards are a focal point for everyone in the arena. Every time the crowd looks up to check the score, they’re also seeing your branding. Why not maximize this opportunity?
Why Scoreboard Signage Works
Scoreboard signage is a prime example of efficiency in branding. By leveraging a space that fans already focus on, you ensure your brand is seen time and time again throughout the game. Whether it’s the bold, backlit logos shining brightly or the vibrant, contrasting colors that draw attention, branding your ice hockey scoreboards is a surefire way to make your brand shine
Imagine your school’s mascot, colors, or slogan illuminated on the scoreboard, or the name of a key sponsor prominently displayed every time the score changes. Repeated exposure is an essential factor in building brand recognition.
Under Ice Logos: Your Brand in the Spotlight
For ice sports, the ice itself becomes a canvas for branding opportunities. Under ice logos provide an innovative way to embed your brand directly into the action. Whether you’re branding your school’s logo or offering prime real estate to sponsors, under ice logos ensure your brand is front and center, literally.
The Perfect White Canvas
The pristine white surface of the ice is the perfect background to make any graphic pop. Placing your logo at center ice guarantees that all eyes are on your brand throughout the game. But why stop there? Secondary logos in the neutral zone or behind the goal line can further reinforce your message.
The bottom line is, under-ice branding creates lasting impressions every time a player skates over your logo.
Above and Beyond: Comprehensive Branding Solutions
While scoreboards and ice offer prime real estate, your branding strategy should encompass every inch of the arena. From stair riser decals to wall murals, mascot cutouts, and custom displays, there are many possibilities to keep your brand top of mind.
To help you visualize and plan your arena’s branding, AMI Graphics offers a comprehensive Arena Signage Planning Guide. This interactive guide covers every area of your arena—from the ice surface to the locker rooms—and provides actionable ideas for making your brand stand out.
Planning for Success
As you prepare for the upcoming season, think strategically about how you can catch eyes and leave lasting impressions. Whether it’s above the crowd on the scoreboard or below the ice, every opportunity to brand is an opportunity to win.
Ready to elevate your branding game? Download our free Arena Signage Planning Guide today and start planning how to make your brand the MVP this season.
