Food is a main part of the fan and guest experience when at a restaurant or sporting event. Whether a customer is ordering quick premade food, or ordering from a menu at a restaurant with food served to a table, each environment presents unique signage opportunities that can enrich the guest experience. Signage can range in materials, a variety of options are available depending on individual needs and the final application.
Many concession signs are made from a custom design, letting the menu pop off the background and entice people to order. Popular foods and current promotions can be highlighted to increase sales and awareness. Traditional menus are printed directly to the surface, perfect for when options will remain the same for a longer period of time. Strategically placing these signs can also give the option to put promotions on center stage.
Concession signs can also be made to be more versatile by adding Velcro or slide-in panels to change menu options and prices. At the Franx stand for the Tulsa Drillers, large panels were adhered with Velcro, allowing menu items to be rotated at their discretion.
By printing product logos on chalkboard or whiteboard surfaces, branded signage can be used and allow for easier rotations of menu options ranging from beers and soups to special events. The Lakewood BlueClaws branded their outdoor picnic area by adding a chalkboard surface to dimensional signage, allowing it to be customized depending on the event or group attending.
While the menu and the prices are important, ambiance and the guest’s impression of the facility when ordering is equally important. Awareness can be increased, and different concepts can be made clear by adding signage around the outside of a stand or inside a restaurant seating area, such as adhesive wall murals, banners, and dimensional signage.
At the Boston House of Pizza, a wall mural was added to an empty wall within the seating area, allowing the restaurant to break up blank spaces on the walls, as well as show off their partnership with Northeastern University. At the Samuel Adams tasting room, a large wall mural was placed on the wall to showcase the wide range of beers they offer.
Samuel Adams can also be seen using these signage solutions to make their beer stands and bar concepts stand out in areas such as arenas and airports. Adding dimensional signage and adhesive graphics can make these areas feel much more personal while increasing their branding presence.
Signage can also be applied to moveable pop-up stands, and concession carts can be uniquely branded to enhance the look of these mobile food service areas.
The Coe-Brown Bears applied an adhesive wrap to their vendor gates, promoting team spirit when the concession area is closed to the public.
The University of New Hampshire used graphic wraps to add school branding to vendor carts in the Whittemore Center Ice Arena.