Large banners are an effective branding and marketing tool for a wide array of organizations. Whether they are hung indoors or out, their sheer size ensures that anyone visiting your facility views your message. Large banners are a popular product, in part, because of their versatility. They are typically constructed from vinyl, cloth, or mesh materials, depending on customer preference and location. They come in a variety of different finishes to meet customer needs and to afford them the flexibility to display them on a range of different surfaces. They can be installed inside a gymnasium, on the exterior of a building, on the backside of bleachers, and much more. Below we will look at prior examples organizations that used large banners and how they customized each banner to meet the requirements of its installation location.
Large Banners – Mesh
Mesh Banners are ideal for outdoor use because they are lightweight and allow wind to pass through them, putting less strain on the banner and the structure is it secured to. For this reason, mesh is the most common material used for large banners installed on the exterior of buildings.
The Auto Club Speedway in Fontana, California utilized the backside of their bleachers to display large banners recognizing a sponsor. Because these banners are printed on lightweight mesh material, they are easier to hang and put less strain on the banners themselves, as well as the structural supports that they are secured to when the wind blows. The backside of bleachers can often be unsightly, which makes large banners made from mesh an efficient way to enhance the atmosphere, while simultaneously recognizing a sponsor or bolstering a brand.
Large Banners – Vinyl
Vinyl is a common choice for banner material because of its versatility. Suitable for interior or exterior applications, vinyl banners are long-lasting and effective branding tools. These banners are digitally printed on flexible PVC material, creating a product that is adaptable to various settings. Despite vinyl being an effective banner material, it is not always ideal for large banners due to its weight.
The Sacramento State Hornets made the most of the parking garage behind their outfield by hanging a large banner that featured players from the men’s baseball team. This vinyl banner vividly displays the graphics and will likely do so through all the weather it will face.
Large Banners – Cloth
Using cloth provides a touch of elegance to your large banner needs. These banners are printed using a dye-sublimation method, which creates a polished appearance. Organizations can use cloth banners for short-term outdoor applications, but work best as interior banners. Their lightweight material coupled with their non-reflective nature make them perfect options for championship recognition banners, stage backdrops, interior branding, and much more.
Red Bull Battle Grounds in Boston, Massachusetts used cloth banners as backdrops. In addition to being lightweight, cloth banners present a non-reflective face making them ideal for interior use where fixed lighting is required. In this instance a vinyl banner could reflect light and distort the graphics displayed on the banner.
Large banners can be a great way to utilize blank wall space on buildings, at events, and more. Whether your organization strives to strengthen branding, feature a sponsor, or just improve the overall ambiance of your location, a large banner is an effective option. If you think your organization could benefit from a large banner, contact us today!