This year marks our 15th year as the Official Signage Supplier of the Minor League Baseball (MiLB) and will be our 16th appearance at the Baseball Winter Meetings. As we close out another successful year in our partnership, we wanted to take a look back at how we got here and highlight some stadium signage projects we have completed with our MiLB clients.
In April of 2004, we became the Official Signage Supplier of MiLB and attended our first Baseball Winter Meetings in December. As our working relationship progressed, we more clearly understood the needs of the MiLB teams, and in turn they learned how dedicated we are to our craft. Initially, we just produced outfield billboard signage for a little over twenty teams. In 2019, we provide various types of stadium signage solutions to over 100 MiLB teams. Our successful business relationship is predicated on our understanding of the needs of MiLB teams. We are an athletic signage company at heart, so the level of service we provide consistently meets the needs of the MiLB teams. The success of our business relationship is exemplified in the projects highlighted below.
2008 – Altoona Curve
As we worked more with MiLB teams, we started taking on projects that consisted of more than just outfield billboard signage. In 2008, the Altoona Curve wanted to strengthen branding on the exterior of their stadium. To achieve this, full window wraps were installed on the stadium windows. The window graphics act as large murals displaying large images of Curve players. Utilizing large adhesive window graphics creates a powerful visual and is an effective method to bolster branding.
2017 – Bradenton Marauders
In 2017, the Bradenton Marauders called on AMI to create some facility signage. The signage improved branding and general décor while also providing information to visitors. An adhesive door wrap was added to an elevator door, strengthening branding on an otherwise blank space. On the exterior of the stadium, mesh windscreens were used to strengthen branding as well.
On the exterior of the Clubhouse Store, signage was added to denote the location alongside informative signage that displayed the team schedule and other promotions.
In addition to the branding and informative signage, the Marauders added wayfinding signage on the interior of their stadium, making it easier for fans to find their seats. This signage complements existing signage nicely, providing information to fans without damaging the visual appeal of the stadium.
2018 – Pawtucket Red Sox
The Pawtucket Red Sox added adhesive wall murals on their concourse to increase fan engagement and create a more fan-friendly environment. The concourse is a great place to advertise, but also a great place to include interesting information that motivates fans to interact with wall graphics and even share photos of that signage.
In this adhesive wall graphic, the attention-getting aspect is the life-size pictures of star players from the Boston Red Sox, the major league affiliate of the Pawtucket Red Sox. Fans can stand with their backs against the wall to see how they compare in height to the Red Sox players.
Another adhesive wall mural at McCoy Stadium is located in a high-traffic area with a drawing of wings with a space for a person to pose. This style of mural has become very popular in recent years and is an excellent way to encourage visitors to take photos at the stadium.
These adhesive wall murals create an interactive environment for clients, encouraging fans to take photos and post to social media with a hashtag. These graphics increase fan engagement, strengthen branding, and increase visibility for sponsors.
2018 – Lakeland Flying Tigers
In 2018, the Lakeland Flying Tigers added both sponsor signage and stadium signage to strengthen branding throughout their stadium. Sponsor signage is necessary for any athletic team and a clean and neat design and installation allows the signage to be noticed without being an eyesore.
In addition to sponsor signage, the Flying Tigers added adhesive wall murals with floor graphics that complement each other. One wall mural features all of the MiLB teams located in Florida and their geographic location. In front of the wall mural is a floor graphic that reads “Selfie Spot,” encouraging fans to take photos in front of the mural. Another area of the stadium has a vinyl banner featuring players for the Flying Tigers with another floor graphic encouraging fans to take photos in front of the graphics.
There have been so many unique and rewarding projects over the past 15 years with MiLB that choosing just a handful is challenging. Perhaps more rewarding than the work we have done for MiLB in the past 15 years is the friendships that we have built. As we embark on our 16th year of partnership, we would like to extend a heartfelt thank you to all of the MiLB clubs for their years of trust and friendship. See you at Baseball Winter Meetings!