With stadiums that can pack in more than 100,000 fans and broadcasts that bring events to millions more on television, racing and motorsports are ripe with marketing potential – no matter whether the consumer is watching from their living room or on site from the stands. Recognizing this potential, and taking advantage of the large track area and plethora of open spaces, racetracks and motorsports venues typically rely on large-scale promotional branding and sponsor signage, something that works to both enhance the visual aesthetics of the track and give its sponsors the recognition and awareness that they’re searching for to boost their brands.
This also presents a unique challenge for racing venues, as the signage has to look good to attendees in the stands and to those watching on television. When you’re dealing with large signage designed to be placed on concrete walls, barriers and fences, this can pose a significant challenge. And these days, it’s not enough just to create signage – it also has to work to improve the aesthetics of the racetrack or any other area where it’s placed.
That’s where AMI Graphics comes in, with large-scale offerings to help racetracks appease sponsors and help their venues look great too:
- Mesh windscreens for fences: The windscreen signage styles typically consists of either screen fabric or netting and are best placed in VIP access points, special designated fan zones, and party or bar zones around the racetrack venue. These types of signage can be designed to cover an entire fence or just part of a fence, and they can be custom designed with logos, text and slogans.
- Billboards and track-wall signage: Another type of large-scale signage AMI Graphics offers is designed to be installed on track walls or as billboards around the race track. These types of wall signs are especially noteworthy, as they’re able to easily attract the attention of race fans. They can be printed in vibrant colors and are typically made of either mesh or vinyl to ensure they stand up to the elements over time. All AMI needs is a high-resolution logo/photo so it can be increased to billboard size without any pixelation.
AMI Graphics has several decades of experience in providing high-quality signage, such as windscreens, billboards and track-wall signage to motorsport and racing venues – from local tracks like Deer Creek Speedway to larger, more prominent venues like the WeatherTech Raceway Laguna Seca, New Hampshire Motor Speedway, and Auto Club Speedway. As signage experts, the professionals at AMI know how to make large scale signage that will pack a punch – both when it comes to complementing the appearance of the track and getting sponsors the awareness they desire. When it comes to a venue or an event that has the potential to reach several million consumers over the course of a few hours, you shouldn’t be cutting corners on the signage you order.
For more information on AMI Graphics’ offerings when it comes to large-scale racetrack signage, contact us today.