Started as a way for people to connect with one another, social media has grown from its initial purpose to a platform for businesses and organizations to promote themselves and connect with their desired fan base. Social networks like Facebook, Twitter, and Instagram are now powerful tools that can be used to broadcast a message, educate followers, and entice them to buy a particular product or service or participate in an event. Promotional signage is a great way to help facilitate social media campaigns and online engagement for in-person participants at special or regular events.
Cutout Displays
Create a physical Instagram frame with an oversized signage cutout, encouraging fans to take a photo holding the frame with your social media handle and preferred event hashtags already on it and then share that photo via their own social media accounts. Social media cutouts are currently popular amongst colleges and professional sports teams. Minor League Baseball uses them for MiLB CommUNITY, an initiative started in 2016 to urge fans to promote unity, understanding, acceptance, and inclusion within their communities and expanding to other community service events in 2017. Check out “#MiLBCommUNITY” on social media for more photos and information on this program.
Photo Backdrops
Photo backdrops are the perfect solution for providing a stationary place for people to take their photos at a special event. Similar to a media backdrop, these photo backdrops can serve as a portable photo booth alternative. A permanent photo backdrop could also easily be made using a wall mural or a permanently installed cloth banner. At an event last year, Runner’s World used a pop up media backdrop and frame with a step and repeat design as a backdrop for their GIF creation station. Attendees could pose with their friends in front of the photo backdrop and create their own GIF to share on social media.
Signage with Changeable Hashtags
A common concern amongst clients looking for promotional signage to use for social media campaigns and engagement is being able to cost-effectively change hashtags and campaign specific text from game to game or event to event without having to replace an entire sign. Changeable panels or adhesive patches are a great option if you know that you will need to change your promotional signage information frequently. The ability to easily change information can help you stay in budget while keeping your promotional signage perfectly customized for each event.
