MOTORSPORTS

Home to high speed motorsports and entertainment events, racetracks turn typically wide open, empty spaces into a high energy destination.

With such wide open spaces and the need to cater to in-person attendees and often times a television audience, racetracks and motorsports venues rely on large scale branding and sponsor signage to visually enhance their facilities and recognize their sponsors.

Branded motorsports signage creates a fan experience that is unique to every track, while also adding excitement and color to what would otherwise be blank concrete walls, barriers, and fences. Racetrack signage can also provide a facelift to outdated and tired areas of a facility without the cost and long timeline of a major renovation.

• Victory lane backdrops featuring track branding and sponsor banners to designate the winner’s circle and provide a photo backdrop. Pair with custom podium signage and trophies to give your winners the full experience.
• Windscreens on fences outside and inside your facility featuring track branding greeting fans and creating the atmosphere of excitement as they enter the gates.
• Track branding on operational signage, wayfinding signage, risk management signs, and facility maps, giving a consistent and cohesive look throughout the facility while keeping fans safe and getting them where they need to go.
• Concession stand signs featuring custom menu boards or satellite stand concession cart wraps for drawing people in and clearly displaying food options and pricing.

Sponsors provide a vital revenue stream to motorsports venues whether they are a large NASCAR track, a local dirt oval, or a racing series that travels with multiple stops throughout the country. With a limited number of events each year, creativity with sponsorship signage inventory is required to maximize revenue over a short period of time.

• Racetrack billboards or track wall signage along trackside barriers and fences sized appropriately for your specific track.
• Mesh windscreens along fences throughout your facility designating specific sponsored areas such as Fan Zones, party or bar areas, and VIP access points.
• Bleacher back banners featuring large mesh banners displaying a sponsor logo and messaging while covering the empty spaces and scaffolding behind and underneath grandstands and bleachers.
• Vehicle graphics and decals on the pace car and other track owned vehicles featuring sponsor logos and track branding with a full vehicle wrap or spot decals on the doors and hood.
• A-frames signs on the infield or along the track featuring sponsor logos right next to the action. Trackside a-frames are made from a durable material that is collapsible if hit by a vehicle.

To counteract an often limited number of racing events per season, racetracks are branching out to host ancillary events such as obstacle course races, concerts, and other events for an additional revenue stream throughout the year. With varying event signage needs for each event, temporary signage offers a perfect solution for allowing new sponsors and branding separate from the regular track that is easily removed at the conclusion of the event.

The talented AMI Graphics team has decades of motorsports and event signage experience from partnering with local tracks like Deer Creek Speedway; traveling tours like American Flat Track; larger tracks including Auto Club Speedway, Mazda Laguna Seca, and New Hampshire Motor Speedway; and major governing bodies within motorsports such as NASCAR and IMSA.

• Knowledge and experience to develop a comprehensive signage inventory list for racetracks and motorsports venues of any size.
• Full creative design services, print production, and signage installation through one point of contact.

All of our signage is completely custom, allowing each motorsports branding and sponsor signage project to meet the exact requirements of any space and budget.