Started as a way for people to connect with one another, social media has grown from its initial purpose to a platform for businesses and organizations to promote themselves and connect with their desired fan base. Social networks like Facebook, Twitter, and Instagram are now powerful tools that can be used to broadcast a message, educate followers, and entice them to buy a particular product or service or participate in an event. Promotional signage is a great way to help facilitate social media campaigns and online engagement for in-person participants at special or regular events.