THE BACKGROUND
A local chain of pet stores featuring 8 locations across eastern Massachusetts, Especially for Pets focuses on the customer experience while providing their customers with access to pet food, supplies, training, grooming, and serving as an educational resource for proper pet care.
When building their eighth and newest location in Shrewsbury, Massachusetts, Especially for Pets had the opportunity to develop a signage plan from a completely blank slate to meet the exact needs of their store.
THE WORK
With the overall size and scope of the project determined, Especially for Pets turned to longtime signage partner, AMI Graphics, to manage and execute the production and installation of their retail signage.
Prior to the production of the retail signage elements, AMI Graphics conducted a visit to the construction site to confirm the dimensions of certain areas. In order to stay on track for their hard deadline for their grand opening, the retail graphics were installed during various stages of construction. This required continued close contact between AMI Graphics and Especially for Pets to ensure that the correct graphics were ready to be installed at the correct times within the construction timeline. It also required quick turnaround on many of the graphics due to ever changing details with the dimensions of certain spaces and the construction timeline.
The retail graphics used by Especially for Pets for this Shrewsbury store included: vinyl lettering, custom decals, dimensional signage, POP displays, ceiling danglers featuring pet images, frosted window graphics, mounted prints, posters, magnets, and more.
