Windows are common in facilities of all types because they let in natural light and make buildings more appealing. But what about bland windows inside a building that are in need of a facelift? Window graphics are an excellent way to enhance the feel of a room or even an entire building. Additionally, windows can be an excellent place to advertise and strengthen branding. Window graphics range in variety from small decals featuring logos to full window wraps that cover an entire glass facade.
Window graphics are adhesive decals with custom designs printed on a material to fit the needs of an organization. In order to truly demonstrate the effectiveness of window graphics, let’s look at some examples of organizations that have used them in the past.
GlassMax™
A popular choice of material for window wraps is GlassMax™. GlassMax™ is a one-way viewable perforated film that allows some light to pass through, displaying the graphics crisply on the exterior and a pre-colored black backside on the interior. GlassMax™ is ideal for glass doorways because visitors are still able to see through the graphic in case there is another person on the opposite side of the doorway. They also create more privacy while providing full-coverage graphics.
The University of Georgia used GlassMax™ for a full window wrap at the entrance to their softball stadium. The choice to use GlassMax™ created a big branding impact and a strong visual for those entering the stadium, while still allowing visitors on the opposite side of the doorway to see out.
Window Decals for Branding
Boston College made the most out of their graphics by incorporating lettering to denote which team the office was associated with. They also added frosted window graphics to their office windows to provide a touch of elegance as well as added privacy. The window graphics provide an etched glass look while still allowing light to pass through, brightening the room.
The University of Massachusetts Amherst used an etched glass look as well on their entrance to the Minuteman Club. This decal was not intended for added privacy, but instead to denote the location of the club. This window graphic generates a high-end, professional look with the added flexibility that true etched glass can’t offer.
Informative Window Decals
Window graphics can also be a convenient way to display information. Businesses can denote their hours of operation, address, phone number, and more on windows near their entrance. Using window graphics to display information is ideal because they present information in a modern style, but are easily changed out in case the displayed information ever changes. Additionally, using existing windows saves space and the need to install additional signage.
The Pawtucket Red Sox used window graphics brilliantly on their ticket office windows. When fans arrive, the ticket window displays all the information they need to purchase tickets in a simple and effective layout. Because the window graphic presents all the necessary information, fans won’t need to step out of line to look at maps or other signs. If ticket prices increase or decrease, organizations can just easily replace the necessary decals.
Opaque Window Graphics
What about the windows that you don’t want visitors to see through at all? Maybe there is an entrance that isn’t meant to be used, or windows that would be better suited for branding. Completely covering windows with a window wrap creates a large canvas to work with.
The University of Maine used window graphics on the windows above their doorway to strengthen branding. The window wrap presents a strong visual for any visitors to the Shawn Walsh Hockey Center. This window wrap motivates student-athletes, excites fans, and impresses recruits.
At the Goodwill store in Salem, NH, window wraps were installed on a doorway that is not in operation. Without a window wrap, visitors to the store may have confused this doorway with the main entrance. Because customers could see into the store from the parking lot, it’s conceivable that they might confuse this for the main entrance. Goodwill used a full window wrap to completely cover the windows, directing customers to their main entrance. These window graphics eliminate confusion and enhance the customer experience, while also helping to strengthen branding with the Goodwill logo and slogan.
Windows are also an excellent place to advertise and promote upcoming events. Storefront windows and entrance ways are excellent areas for promotion to visitors and anyone passing by your location.
When the World Figure Skating Championship was held in Boston in 2016, window graphics were used at Steriti Memorial Rink, the main practice rink for the event. The striping design was effective at promoting the event while not reducing visibility through the glass.
These are just some of the common uses for window graphics. Their versatility allows them to function in a variety of ways, far more than mentioned here. Whether it’s privacy, branding, promotion, or simply displaying information, window graphics can be an excellent addition to your facility signage. Do you have an idea for how your organization could employ window graphics? Contact us today and let our expert staff show you all the possibilities.
