One of the many unfortunate results of the COVID-19 outbreak is that sports have been put on hiatus across the world. For many, sports are more than just a game. Sports are part of our nation’s culture. We find joy, camaraderie, and healing all within the stadium seating at sporting events. Whether it’s giving the home team the edge during game 7 or George Bush throwing out the first pitch at Yankee Stadium in 2001, we look to sports for more than just the game.
Until it is deemed safe for fans to once again fill the stadium seating, we must pivot and find a way to enjoy sports in a safe and responsible manner. To help make this happen, we suggest Seat Covers. In the coming year, many stadiums will host sporting events that will be broadcast on television with no fans in the stadium seating. Seat Covers are a way to use the empty seats to convey a message or feature a sponsor.
Seat Covers provide a large canvas for organizations to work with and featuring sponsors is an advantageous option. Featuring sponsors on Seat Covers increases advertising revenue and helps make up for losses in concession sales, ticket purchases, and in-stadium advertising.
The return of televised sporting events will be a major step forward and one that advertisers will want to be a part of. The lower level seating that is visible to television cameras will be excellent areas to feature sponsors. Other areas visible on camera include: behind home plate, along the baselines, behind benches, and around end zones.
Another common use for Seat Covers is to strengthen branding. Many organizations will simply feature their logo or a slogan. This not only helps promote the brand or organization to the television audience, but also helps to create a home-crowd environment for the home team. The added benefit of featuring a logo or slogan is that there is no risk of needing to change the graphic printed on the material, as could be the case with a sponsor.
A Message to the Fans
A final option for seat cover graphics is something that speaks directly to the fans. Organizations can be certain that fans miss sports, Seat Covers give organizations a chance to tell fans that they are missed too. Speaking to the fans when they are so hungry for sports could be a great opportunity to strengthen the bond between a team and their fans, rather than letting COVID-19 weaken their fandom.
You don’t need us to tell you that fans miss sports. But how organizations pivot during this time will determine how well they rebound afterwards. Seat Covers offer a simple solution to holding sporting events in empty arenas and bring us one step closer filling the stands once again.
Ready to get started? One of our signage professionals will be happy to get you the materials that you need to get back to work.