NEW BALANCE FALMOUTH ROAD RACE

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THE BACKGROUND

Since 1972, the New Balance Falmouth Road Race has been a cornerstone event every summer in Cape Cod. The scenic seven-mile course spans across the picturesque town of Falmouth, Massachusetts starting at Woods Hole and ending on the shores of Falmouth Heights. Beginning in 2012, the New Balance Falmouth Road Race has turned to AMI Graphics to prepare the course for race day with functional signage and sponsor representation while playing off of the natural beauty of the course. Five years ago, the partnership’s initial goal was to revitalize branding while creating a consistent and cohesive inventory of signage throughout the entirety of the event. With that goal accomplished, each year AMI Graphics and the Falmouth Road Race have been working together to create innovative signage to enhance the natural beauty of the event.

THE WORK

Planning for the 44th New Balance Falmouth Road Race began with monthly meetings in March and shifted into high gear a month prior to the event. In addition to traditional racing signage that is produced each year, the 2016 race featured the addition of feather flags at each mile marker on the course as well as on the corners of each promotional pop-up tent in order to aid in visibility while also functioning in the windy conditions typical to the Cape this time of year. The AMI crew traveled down to Falmouth to install Expo signage the Wednesday prior to race day. General course signage install took place from Friday to Saturday with finishing touches going into place Sunday morning, prior to the beginning of the race. Signage was installed from the start line, to the finish line, the expo, and everything in between. Directional signage, security signage, media backdrops, mile markers, feather flags, vinyl banners, and more worked together to create a cohesive, beautifully branded event. After the race had been run, the AMI crew jumped right back into action to return Falmouth to exactly how it had been days before.

THE RESULTS

On Sunday, August 21, 2016, 11,000 runners along with their many supporters flocked to Falmouth, Massachusetts for the 2016 New Balance Falmouth Road Race. They were met with stunning signage, which accentuated the beautiful natural scenery of the course. Clear directional and informational signage allowed participants and guests to easily navigate the registration and expo areas while bold sponsorship signage was showcased throughout the area. After five years of flawless execution, AMI Graphics and the New Balance Falmouth Road Race truly have a winning partnership.