Dasher Board Graphics Are Your Ultimate Branding Tool

When it comes to maximizing sponsorship and branding opportunities in hockey arenas, dasher board graphics are the ultimate go-to. Positioned where the action happens, these graphics offer unparalleled visibility, making them a staple for both brand promotion and sponsor signage. From professional leagues to local ice rinks, dasher board graphics play a crucial role in the aesthetics and revenue generation of any hockey venue.

The Power of Dasher Board Graphics

Dasher board graphics are highly sought after for several reasons:

1. High Visibility: Located at the rink’s edge, these graphics are impossible to miss, providing sponsors with prime advertising space. Every time the puck moves along the boards, or a player makes a check, the dasher board graphics catch the eyes of both the live audience and those watching on television.
2. Versatility: Available in various lengths (typically 6 to 12 feet), each dasher board graphic can feature different sponsors, maximizing the potential for diverse branding. This flexibility allows for a rotation of ads, keeping the content fresh and engaging for fans.
3. Enhanced Event Experience: Special events and games get an added visual appeal with customized dasher board graphic wraps that encircle the entire rink. These wraps not only elevate the overall atmosphere but also create a cohesive and professional look tailored to specific events, tournaments or themed games.

Durability Matters: DashMax™ Dasher Board Graphics

Hockey arenas pose unique challenges for signage due to fluctuating temperatures, exposure to moisture, and the wear and tear from gameplay and ice resurfacers. AMI Graphics has perfected the art of creating resilient ice rink signage. Our proprietary DashMax™ Dasher Board Graphics are designed to endure these harsh conditions.

• Specially Formulated Adhesive: Our adhesive is crafted to withstand the dynamic temperature changes common in arenas. This means the graphics will stay firmly in place, regardless of the cold, damp environment.
• Robust Over Laminate: This protective layer ensures the graphics are clear and vibrant, printed in the highest resolutions. It resists scratches, scuffs, and general wear, lasting longer than any other dasher graphic in the industry.

DashMax™ Dasher Board Graphics have become the most widely used rink board graphic in the United States, trusted for their longevity and performance. These graphics are both durable and easy to install, making them a favorite among arena managers and event coordinators.

Temporary Event Graphics

For venues hosting special events, championships or tournaments, AMI Graphics offers temporary dasher board graphics. These are perfect for situations requiring frequent graphic changes. Unlike DashMax™ graphics, these are designed for easy removal, providing flexibility for short-term events.

Temporary event dasher board graphics allow for quick and seamless updates, ensuring that each event has a fresh look. This is especially beneficial for venues that host multiple teams or events in a short period, as it enables rapid customization without sacrificing quality.

Get Organized with Our Dasher Rink Layout Guides

Planning and organizing sponsor signage can be daunting. To simplify this process, we offer free Dasher Rink Layout guides. These guides help you plan where each sponsor’s graphics will be placed, ensuring optimal use of space and visibility. Download our layout guides to stay organized and maximize your sponsorship potential:

• 8-foot guide
• 10-foot guide
• 12-foot guide

The Dasher Rink Layout guides are tailored to accommodate three commonly used dasher sizes, making it easy to visualize and allocate space for each sponsor. This streamlined approach not only saves time but also ensures a professional and cohesive presentation of sponsor graphics.

Beyond Dasher Boards: Other Sponsorship Opportunities

While dasher board graphics are essential, there are numerous other creative areas around the rink that can be utilized for sponsorship:

1. Rink Wraps: These window graphics are applied to the glass panels surrounding the rink, providing high visibility without obstructing the view. At approximately 6 to 8 inches tall, rink wraps are large enough to make a significant impact while still allowing clear sightlines for spectators. They are printed on a one-way viewable window graphic material, allowing people behind the graphic to see through as if it wasn’t there.
2. Behind the Bench Decals: Placed on the glass or walls behind the players’ benches, these decals capture attention during game action and TV broadcasts. Fans are constantly looking at the bench areas to see what the players are doing, making these decals highly effective for sponsor visibility. They offer prime exposure to both the in-venue audience and television viewers, creating valuable impressions for sponsors.
3. Stair Riser Decals: Transform the stairs in your seating bowl or lobby into unique sponsorship opportunities. These decals adhere to the face of the stair risers, turning a high-traffic area into an eye-catching advertising space. Stair riser decals are not only functional, but also provide great visibility, catching the attention of fans as they move through the venue.

Stair riser decals can also be used on lobby and entrance staircases, further extending branding potential within the facility. This versatility makes them an excellent addition to any comprehensive sponsorship strategy. With hockey season approaching, now is the perfect time to prepare your rink for the excitement ahead. Filling your dashers with sponsor graphics is a crucial part of this preparation. At AMI Graphics, we are here to support you with top-quality dasher board graphics and a range of other signage solutions to enhance your venue’s appeal and increase your sponsorship revenue. Contact us today to get started and ensure your rink is ready for the puck drop!