THE BACKGROUND
It wasn’t easy to replace the legendary Boston Garden, but the TD Garden has done its best by entertaining over 3.5 million fans a year at more than 200 sports events, concerts, ice shows, and more. In one of the premiere sports cities in the country, the Garden hosts everyone from worldwide sensations to the average family on a daily basis.
Constructed in 1995, the home to both the Boston Bruins and Boston Celtics features more than 750,000 square feet of space. From branding to sponsorship angles to simple wayfinding signage, there is no shortage of visual optimization opportunities in the venue.
One particular project needed attention following the completion of the Bruins and Celtics’ seasons: the player entrance hallways leading to their respective locker rooms. While not high traffic areas, the spaces were highly visible during televised games as a backdrop to the player entrance areas as well as during pre, post and in-game media interviews.
They were blank, painted cement block walls that didn’t evoke emotion or the TD Garden brand, and the challenge was how to transform the rough surface into a showcase piece. The Garden turned to AMI Graphics for assistance as they had successfully worked together on several graphic enhancement projects like wall murals, pole wraps, and various vehicle wraps.
The desire was to create a detailed, high quality and impressive result that was also budget friendly and easy to install. Two of AMI’s mantras are to never say no and to always find a solution, so the team immediately got to work.
THE WORK
AMI Graphics determined they needed a material that would create a smooth surface with a “painted on” feel, enabling them to display high quality images that would stay in place season after season. AMI’s rough surface wall mural material, coupled with highly skilled and experienced installers, did the trick.
THE RESULTS
By using rough surface wall mural adhesive prints and some creative inspiration, the once ordinary, blank hallways evolved into a high end showcase designed to give nostalgic inspiration to players entering and exiting the area, and subtle branding for the TV viewers at home throughout the season.
Ready in time for the Bruins’ season opening puck drop, AMI’s experience gave them the look they desired without the labor and time investment.
