As the excitement for the upcoming sports season builds, it’s the perfect time to start planning your arena’s signage strategy. Whether managing a professional, collegiate, or recreational facility, having the right signage is crucial for creating an engaging environment, enhancing fan experiences, and maximizing sponsorship opportunities. With nearly two decades of experience in arena signage, AMI Graphics is here to guide you with our Arena Signage and Product Planning Guide.
Why Arena Signage is Essential
Arena signage is a powerful tool for branding, guiding visitors, and generating revenue. From the moment fans approach your facility, signage sets the tone for their experience. It helps them navigate the space, engages them with eye-catching visuals, and provides valuable exposure for sponsors. Whether you’re refreshing tired areas of your facility or introducing new branding elements, the right signage can make a huge difference.
Introducing the AMI Graphics Arena Signage and Product Planning Guide
At AMI Graphics, we’ve compiled our extensive knowledge into a comprehensive and interactive Arena Signage and Product Planning Guide. This free resource is designed to help arena managers, operations personnel, and sales staff explore new ways to optimize every corner of their facility. Our guide covers everything from the most visible areas like dasher boards and concourse signage to less conventional spaces such as stair risers and locker rooms.
Key Areas for Signage in Your Arena
Exterior and Entrance Area Signage
First impressions are crucial. Exterior signage and entrance area graphics set the stage for what’s inside. Building banners, marquee signs, and entrance wraps create a welcoming atmosphere and offer prime real estate for sponsor branding.
Concourse and Lobby Signage
These high-traffic areas provide ample opportunities for branding and sponsorships. Wall murals, floor graphics, and directional signage not only enhance the appearance of your arena but also guide visitors, making their experience more enjoyable.
Seating Bowl and Playing Area Signage
The seating bowl and playing area are the heart of any arena. From dasher board graphics and under-ice logos to rink glass wraps and scoreboard displays, these spaces are prime locations for impactful branding and sponsor messages.
Locker Room and Behind-the-Scenes Signage
Even the areas that fans don’t see can benefit from well-placed signage. Locker rooms, press conference backdrops, and even the players’ bench can be branded to boost team spirit and create a cohesive look throughout the facility.
Specialty and Non-Traditional Signage
Don’t overlook unconventional spaces when planning your arena’s signage. Stair riser decals, mascot cutouts, and concourse floor graphics are just a few examples of how you can utilize every inch of your facility to its fullest potential.
Planning Tips from Our Experts
- Start Early: As soon as your season schedule is set, begin planning your signage strategy. Early planning allows you to secure the best materials, design custom graphics, and ensure everything is in place well before opening night.
- Maximize Sponsorship Opportunities: Look for areas where sponsor branding can be integrated without disrupting the flow of the event. High-visibility areas like the seating bowl and entrance lobbies are particularly attractive to sponsors.
- Choose Durable Materials: Arena signage needs to withstand heavy use and potentially harsh conditions. Whether it’s high-traffic areas or exposed locations, selecting the right materials is key to ensuring your signage looks great all season long.
Our Arena Signage and Product Planning Guide is your ultimate resource for planning and executing a successful signage strategy. From must-have staples to creative new ideas, our guide is packed with insights to help you make the most of every inch of your facility. Whether you’re looking to enhance the fan experience, increase sponsor visibility, or simply give your arena a fresh look, we’re here to help. Download the guide today and start planning signage that will elevate your arena to the next level. If you have questions or need personalized assistance, the team at AMI Graphics is ready to bring your vision to life. Let’s work together to create an arena experience that fans and sponsors will never forget.
