Now is the time for planning or refreshing the look and feel of your baseball stadium. AMI’s 2023 Signage and Product Guide is packed with custom signage options and branding concepts to help you get ready for the upcoming season.
The baseball guide includes our comprehensive product catalog and detailed examples of applications through all areas in and around your ballpark. It will inspire you with creative ways to engage fans and delight sponsors.
Baseball Signage and Product Guide categories include:
• On-field
• Outfield
• Seating Area
• Concourse
• Outside the Park
• Additional Interior
On-field baseball signage
Adding color and life to fences or other blank areas visible keeps the on-field areas fresh and attractive to visitors and those watching on TV or online. Sponsor signage is a big part of your stadium’s look and feel. Clean design and neat installation means signage will be noticed without being an eyesore.
You may want to review your current inventory each winter to determine whether you need new or revised signage for new or ongoing sponsors. Your sponsors may have changed their logos, or updated campaigns between seasons, necessitating updated imagery. AMI can help you replace portions of your on-field signage while maintaining a consistent visual experience.
Take advantage of on-field areas by showcasing champion seasons or highlighting players with high-resolution banners. Your fans want to celebrate the accomplishments of their favorite team. Signage on the field is a great way to maintain the vibe during breaks in the action. AMI will partner with you to create eye-popping graphics that seem to jump off the wall.
Speaking of breaks in the game, AMI creates fun and portable signage to keep the action on the field consistent. Let us work with you on some promo signage such as cutout standees that your team can use to keep the spectators excited between innings.
No one likes a weather delay, but a branded tarp cover is a literally enormous space for sharing messaging related to your team or your supporters.
Outfield baseball signage
Our all-star team can help balance your sponsor signage in the outfield with symmetry in its placement. Taking a balanced approach to signage results in a better overall appearance to the park without appearing desperate to brand every square inch of blank space.
Keep in mind that assigning the same piece of signage inventory to multiple sponsors can make future design or sponsor updates more difficult. This is especially true for outfield wall graphics, specifically pad wraps, where sponsors sharing the same placement would require the whole graphic to be replaced to update any part of it. AMI can help you develop a flexible signage plan to save you money. And, when it is time to replace a portion of outfield signage, we’ll make sure the new print matches perfectly with the existing signs.
We know every stadium is different, which is why we consider every baseball signage project a custom job. For example, your stadium may have party decks. We’ll partner with you on fun and functional signage attendees can interact with. Fans love a fun “selfie spot” where they can share photos on social media – tagging your team and stadium in the process.
Seating area signage
Different areas of a stadium require different material choices. For example, a higher wind area would require a mesh banner that allows air to flow through it versus a solid vinyl banner that would act like a sail in a high wind area. A covered section of bleachers would be printed on mesh to ensure longevity and safety. Our signage experts can assist you in determining the proper material for your stadium signage no matter the section.
Directional signage is critically important in the seating area of your stadium. Fans want to get to their seats – or the nearest restroom or concession area – without confusion. Stair riser decals are one way to provide both directional information and team/sponsor branding.
Wayfinding signage inside your stadium makes it easier for fans to get where they want to go quickly. We’ll work with you to make sure this signage complements your existing signage and branding, while providing valuable information to fans without impacting the visual appeal of the stadium.
Concourse signage
While every stadium has its own quirks, standardizing signage in each area of your ballpark will inherently make things easier. Developing a signage plan that specifies standard signage sizes will make planning and organizing sponsor signage for each spot much easier. Sponsor signage can now be placed in multiple locations, instead of being limited to the one spot that is a particular size.
Don’t forget, the action doesn’t have to be confined to the ballfield. You can make each game an unforgettable experience for spectators by using the space within the concourse wisely. Adhesive wall murals in your concourse can increase fan engagement and create a more fan-friendly environment.
The concourse is a great place to advertise, but also a great place to include interesting information that motivates fans to interact with wall graphics and even share photos of that signage on social media. These graphics increase fan engagement, strengthen branding and increase visibility for sponsors.
Outside the park signage
The connection between the spectators and the stadium begins as soon as fans arrive. Stadiums are a landmark where memories are made. The AMI team has more than 30 years experience designing signage for out-of-the-box areas.
For example, if your stadium has windows, we can print full window wraps that act as enormous murals displaying images of your team. Utilizing large adhesive window graphics creates a powerful visual and is an effective method to bolster branding.
Mesh windscreens that hold up in heavy wind can be used to strengthen branding outside, too.
Greet your fans before they enter the park with branded or sponsored box office signage and barricade covers to dress up metal crowd control barriers with logos or messaging.
Informational signage is key for fans before and after a game. They want to easily locate the ticket booth, their seats and their car after the game. We can help you create informational signage that fits your brand, is easy to spot and harmonizes with your stadium’s look and feel.
Additional interior signage
The party doesn’t stop! Keep fans engaged with creative signage in areas of the park that you might have forgotten about. Group areas such as party decks and picnic spots in and outside the stadium are wonderful opportunities to showcase a temporary message or include some semi-permanent content.
Our team is super creative when looking at spots in and around your facility for some eye-catching branding. Keep in mind, while attendees may not visit your offices, VIPs often do. Utilize AMI’s high-performance and eye-catching wraps for those drab areas that don’t often get enough attention.
AMI’s 2023 Baseball Signage and Product Guide features dozens of signage examples to inspire your team. If you have questions about opportunities in and around your baseball stadium, contact us today.
