Floor graphics are adhesive decals that are installed on interior or exterior floor surfaces and serve a wide variety of purposes. Floor graphics are among the most versatile types of signage available today. They are perfect for advertising, drawing visitors to a particular area, strengthening branding, wayfinding, and much more.
Branding & Sponsorships
Floor graphics create an excellent opportunity for branding and sponsorships. Placing a floor graphic in a high-traffic, high-visibility area is a practical way to complement existing signage and sponsorships. They can also be an effective means to gain new sponsorships. The Florida Everblades used the open floor space on their concourse for sponsor signage. What was once a blank concrete floor is now a distinct sponsorship that will be noticed by anyone walking through the arena.
Functional Floor Graphics
Floor graphics aren’t just for branding or advertising, they can also be actual tools for your business to operate. Consider a strength and conditioning facility with areas for agility workouts. One aspect of agility training is improving foot speed, often done by running through tires. Rather than using actual tires, a gym can use a floor decal that imitates a tire run setup. The gym increases their ability for agility training while maintaining a clean, professional appearance. Strength and conditioning facilities can use floor graphics as markings or diagrams for a variety of different types of exercise programs.
Wayfinding
Another way to use floor graphics is for wayfinding signage. Does your organization have a big building with various departments? Floor decals at hallway intersections or at the entrance to a building can speed operations up within a business by getting visitors to their destinations faster and more efficiently. Floor graphics can also be used at large events to direct visitors to certain areas and to enhance crowd flow at the event. Using floor decals for wayfinding is nothing new, and can be found at many amusement parks promoting various attractions. However, there are many organizations that could benefit from wayfinding signage.
In a recent survey of 300 junior doctors at various teaching hospitals in the UK, every participant reported being late at least once to an emergency call because they got lost in the building on their way. Wayfinding floor graphics placed in strategic areas could help patients and doctors alike reach their destinations faster.
Floor graphics are a great way to make the most of your space. Functional floor decals are perfect for schools, strength and conditioning facilities, airports, hospitals, and many more. Using floor decals for branding and sponsorships could be useful to any type of business. If you think your organization could benefit from floor graphics, contact us!
