As the Preferred Signage Supplier for Orlando City SC and Orlando Pride, AMI Graphics is thrilled to support two of Orlando’s most beloved sports teams by transforming their shared home, Inter&Co Stadium, into a lively and sponsor-friendly space that captures the spirit of the city and its passionate fans.
Since kicking off this partnership, AMI has worked on a diverse array of projects aimed at enhancing the fan experience, celebrating team milestones, and adapting to the branding needs of both clubs. From unveiling new seasonal kits to activating sponsorships and repairing structural signage, each project presented its own set of challenges that AMI tackled with a blend of creativity, technical know-how, and teamwork.
Grasping the Client’s Vision
Every project at Inter&Co Stadium starts with a site visit and a collaborative discussion. The AMI sales team collaborates closely with team representatives to explore the venue, review existing signage, and evaluate the desired upgrades or replacements.
Every season brings fresh sponsors and new priorities, whether replacing weather-worn signage or generating excitement for a new campaign. AMI takes the time at the start to really grasp what the client is looking for, then we bring those ideas to life in a way that’s both practical and impactful.
Sometimes, this means digging into the materials used in past installations to see if we can make improvements for better durability, visual appeal, or easier updates down the line. This hands-on discovery and consultation process ensures that AMI’s solutions are perfectly tailored to meet the stadium’s specific needs and physical limitations.
Custom Design and Collaboration
While many projects kick off with artwork provided by the team or league, AMI Graphics plays a crucial role in fine-tuning and optimizing designs for actual installation. A standout example is the window graphics update at The Den, the official store for Orlando City and Pride. The graphics were designed around the launch of Orlando City SC’s 2025–26 Perfect Storm kit, featuring imagery supplied by Adidas.
Even though the designs were provided, AMI’s team had to make sure everything was properly sized, laid out consistently across multiple window panes, and adhered to brand guidelines, all while considering Florida’s blazing sun and ensuring the colors would stay vibrant over time.
In other projects, like the Ford-sponsored terrace and gate branding, AMI’s design team collaborated closely with the client to align creative elements with Ford’s branding and the existing infrastructure of the stadium. These activations included wrapped railings, structural columns, and large gate signage, each customized to fit the unique dimensions and sightlines of the space.
Printing and Production
With consultation and design complete, the next phase is production, where concept becomes reality. Many of the Inter&Co Stadium projects were fabricated at AMI Graphics’ Ocala, Florida facility, including the GlassMax™ window perf graphics for The Den and the mesh banner for the Scarf the City campaign.
AMI selected GlassMax™ window perf for its ability to reflect a clean, vibrant image from the outside while allowing natural light and visibility from the inside, a critical factor for a retail space like The Den. In addition to looking great, the material is known for its weather resistance, helping ensure long-term performance through the hot, humid Orlando climate.
Other projects, such as the restoration of a massive 60-foot Heineken fascia sign damaged during a hurricane, required AMI’s New Hampshire-based team to step in. Fabricating the oversized Lexan panel demanded precision, coordination, and attention to material specifications that would meet both aesthetic and structural requirements.
Installation and Quality Control
Installation is often where AMI Graphics’ commitment to problem-solving shines the brightest.
The Heineken sign replacement is a standout example. Originally installed with heavy equipment during the stadium’s construction, the signage was too large and high up for traditional lift access. After assessing the site multiple times, AMI developed a hands-on strategy: unroll the Lexan panel in segments, carefully transport it through stadium seating, and use a team equipped with suction-cup grips to secure it in place manually.
This kind of solution-oriented thinking is what sets AMI apart. We never shy away from a challenge, even when others won’t take it on.
Window graphics at The Den also required careful attention. After removing the old graphics, AMI’s team thoroughly cleaned and prepped the glass surfaces, then applied the new film with precision, using squeegees to remove air bubbles and trimming excess material for a perfect edge-to-edge fit.
For pregame event activations like the NWSL Challenge Cup, AMI provided quick-turnaround installations of truss wraps, feather flags, marquee signs, and fence banners, helping create a lively, fan-forward experience from the moment visitors arrived on site.
Focus Product: GlassMax™ Window Perf
One of the most impactful materials used in the partnership is AMI’s GlassMax™ window perf, featured prominently at The Den. This product allows for high-resolution printed graphics while maintaining light flow and interior visibility. Ideal for retail and stadium environments, GlassMax performs well in varying weather conditions and is easy to replace seasonally as teams update merchandise or branding.
Looking Ahead
With ongoing projects in development, including a full rebranding of the Ford-sponsored gate and hospitality terrace, AMI Graphics remains committed to helping Orlando City SC and Orlando Pride stay ahead of the curve in stadium branding and sponsor engagement.
Our teams are always thinking creatively about how to activate spaces for fans and sponsors. Our role is to keep evolving with them, offering fresh ideas and the technical expertise to bring those concepts to life.
Client Testimonial
“Since launching our partnership at the end of 2024, AMI has been a valuable partner to Orlando City SC and Orlando Pride as we navigate signage projects in our stadium and the Orlando Community. From Pepsi banners across Church Street, to interior stadium signage, and the largest Heineken backlit insert you have ever seen, AMI is always flexible and innovative when it comes to finding signage solutions that showcase our club and club partners in the best possible way.” – Tommy Kollias, Senior Manager of Brand Alliance Marketing for Orlando City SC & Orlando Pride
