The Arnold Palmer Invitational, held annually in Orlando, Florida, is a highlight on the PGA Tour calendar, attracting golf enthusiasts from around the world. For the 2024 event, AMI Graphics took on a central role, handling the majority of the on-site signage and delivering innovative solutions that not only enhanced the tournament’s visual appeal but also significantly boosted sponsor visibility.
Extensive Signage Solutions by AMI Graphics at the Arnold Palmer Invitational
AMI Graphics’ involvement at the Arnold Palmer Invitational included a thorough overhaul of the tournament’s visual branding, from planning and design to production and installation. Our comprehensive approach ensured consistency and brand alignment across a variety of signage types:
Specialized Merchandise Structure Window Signage
A standout feature of our work was window signage on merchandise structures. Using perforated window film, we created large-scale, visually striking graphics that spanned across approximately 80 windows. This innovative approach not only drew attention with its seamless display of Arnold Palmer’s imagery but also maintained visibility from inside the tent. The film’s design allowed for clear views from within, while from the outside, viewers saw a cohesive, branded graphic that significantly enhanced the shopping experience.
Additional Signage and Branding Enhancements by AMI Graphics
- Logo Gables: Produced and installed logos on over 100 tent gables across the golf course, including labels for concessions, hospitality, caddy headquarters and media headquarters.
- Hospitality Areas: Customized logos for hospitality areas, including tabletops, drink rails and glass doors. Replaced logos nightly as sponsors changed.
- Golf Cart Decals: Created and applied decals for golf carts used throughout the event.
- Scoring Standards: Ticket Scanners: Applied small umbrella logos on ticket scanners.
- Archways: Remade the archway signs from scratch using sturdier materials, eliminating the need for wooden frames.
- Hospitality Locators: Created locators for hospitality chalets, clearly marking them for attendees.
AMI’s Capabilities for Golf Tournaments and Special Events
Looking ahead, AMI Graphics is poised to offer even more tailored and innovative signage solutions for golf tournaments and other special events. Our capabilities include:
- Customized Signage Strategies: We work closely with event organizers to develop signage that aligns with their branding needs and enhances sponsor satisfaction.
- Advanced Material Use: Our selection of materials is designed to meet diverse needs, from short-term installations for single-day events to durable options for longer tournaments.
- Rapid Response Operations: Our on-site teams are equipped to handle quick changes and updates, ensuring that signage remains current throughout the event.
The transformation of the Arnold Palmer Invitational through AMI Graphics’ signage solutions not only underscored the tournament’s prestige but also set a new standard for sponsor activation at sporting events. Our work from the comprehensive branding of the course to the innovative window film at merchandise tents showcased our ability to deliver a visual experience that matches the excitement of the competition itself.
Looking forward, AMI Graphics is excited to bring this level of creativity and operational excellence to more golf tournaments and special events, ensuring each one is as visually spectacular as it is engaging.
