Now is the time to plan or refresh the look and feel of your baseball stadium. AMI’s Baseball Signage Planning Guide is packed with custom signage options and branding concepts to help you get ready for the upcoming season.
The baseball guide includes our comprehensive product catalog and detailed examples of applications through all areas in and around your ballpark. It will provide inspiring ways to engage fans and delight sponsors.
Download Our Baseball Signage and Product Guide.
Why Ballpark Signage is Essential
Ballpark signage is a powerful tool for branding, guiding visitors, and generating revenue. From the moment fans approach your stadium, signage sets the tone for their experience. It helps them navigate the space, engages them with eye-catching visuals, and provides valuable exposure for sponsors. Whether you’re refreshing tired areas of your facility or introducing new branding elements, the right signage can make a huge difference.
Key Areas for Signage in Your Ballpark
On-Field Signage
Adding color and life to fences or other blank areas visible from the field keeps the on-field areas fresh and attractive to visitors and those watching on TV or online. Sponsor signage on the field is a big part of your stadium’s look and feel. Clean design and neat installation ensures signage will be noticed without being an eyesore.
Use on-field areas to showcase championship seasons or highlight players with high-resolution banners. Signage on the field is a great way to maintain the vibe during breaks in the action. AMI can also create fun and portable signage to keep the action consistent, such as promotional cutout standees.
Outfield Signage
The outfield is a prime location for sponsor signage. AMI can help balance your sponsor signage in the outfield with symmetry in its placement, resulting in a better overall appearance without overcrowding. Consider a flexible signage plan that allows for easy updates to outfield wall graphics, specifically pad wraps, to accommodate changing sponsors.
Additionally, outfield party decks and other fan zones are great opportunities for interactive signage. Fans love a “selfie spot” where they can share photos on social media, tagging your team and stadium in the process.
Seating Area Signage
Different areas of a stadium require different material choices. For example, high-wind areas may require mesh banners that allow air to flow through them, while more sheltered areas can utilize solid vinyl banners. Directional signage is also crucial in the seating areas, ensuring that fans can easily find their seats, restrooms, and/or concession stands.
Stair riser decals are dual purpose by providing directional information while enhancing team and sponsor branding.
Concourse Signage
The concourse is a high-traffic area where signage can engage fans and create a more immersive experience. Adhesive wall murals and floor graphics can increase fan interaction and create a memorable environment. Standardizing signage sizes in the concourse can also simplify the planning process, allowing for more flexible sponsor placement.
The concourse is not just for advertising—it’s a space to create interactive and informative experiences for fans, motivating them to share their experiences on social media.
Exterior Signage
The connection between fans and your stadium begins as soon as they arrive. Exterior signage, such as full window wraps or mesh windscreens, creates a powerful visual impact and bolsters your brand before fans even enter the park.
Branded box office signage and barricade covers can dress up metal crowd control barriers, providing a cohesive and welcoming entrance experience.
Additional Interior Signage
Don’t overlook areas like group party decks, picnic spots, or even your stadium’s offices. These areas offer unique opportunities for creative signage that can engage fans or impress VIPs. High-performance wraps can turn drab areas into eye-catching displays that enhance the overall stadium experience.
Planning Tips from Our Experts
- Get Organized: Create a master list of signage sizes and locations, or use a stadium map to keep track of sponsor placements and signage inventory. This will streamline the planning process and reduce stress as opening day approaches.
- Plan Ahead: Contact sponsors early to finalize artwork and measure new spaces. If you store signage in the off-season, take it out early to avoid last-minute rushes.
- Know Your Signage Locations: Different areas of the stadium may require different materials, so plan accordingly. AMI’s signage experts can help you determine the best materials for each location.
- Keep It Simple: Standardizing signage throughout the stadium makes planning easier and ensures a consistent look. Avoid overcrowding the stadium with signage by balancing sponsor placements for a cleaner, more professional appearance.
Download the guide today and start planning signage that will elevate your ballpark to the next level. If you have questions or need personalized assistance, the team at AMI Graphics is ready to bring your vision to life. Let’s work together to create a baseball experience that fans and sponsors will never forget.
