The Green Mountain Stage Race is a four day bicycle stage race that takes place every Labor Day. Starting in Vermont’s idyllic Mad River Valley, the event runs through the picturesque Vermont countryside before finishing up in the state’s queen city with the Burlington Criterium.
After partnering with AMI Graphics for their sister race, the Killington Stage Race, the Green Mountain Stage Race reached out to help take their race branding to the next level to improve the race atmosphere as well as provide a positive first impression for potential sponsors. The plan was to start small this year, and increase their signage inventory in subsequent years.
A stage race poses an interesting event signage challenge in that every day, the race moves to a completely different location. Therefore, the Green Mountain Stage Race needed temporary signage solutions that would make a big impact while also being easy to move to the next stage each day.
The portable signs added for this year’s stage race were event mesh banners. These mesh banners were installed to the crowd control fencing along the main portions of each stage of the race. Event mesh banners are lightweight, easy to install, and transform the necessary, but unsightly, crowd control fencing into a powerful branding or sponsorship tool.
Also created for this year’s event were portable signs that were designed to fit onto the Green Mountain Stage Race’s current, plain podium and continued the race branding that was seen along the course to the finish ceremonies of each race stage. In case of foul weather and the need for indoor awards ceremonies, a custom media backdrop was ready and waiting. On tap for next year is a completely custom podium designed by AMI Graphics’ talented Creative Team.
After a successful first year implementing a cohesive and increasingly progressive event signage plan, the Green Mountain Stage Race is poised to continue to attract big name riders and big name sponsors.
“This year’s race looked the best that it ever has. The banners really help to bring the event appearance to the next level, and knowing that I can make these banners for a reasonable price will allow us to be able to improve our sponsorship offerings in the coming years.” – Gary Kessler, Director, Green Mountain Stage Race/Killington Stage Race