Located less than an hour north of Denver in Greeley, Colorado, the University of Northern Colorado is a public university that serves over 11,000 undergraduate and graduate students. Hosting 19 varsity teams, the Bears have competed at the NCAA Division I level since they moved to the Big Sky Conference in 2006.
In 2015, UNC took on a rebranding initiative so there would be a uniform and consistent look across campus. This provided the Athletic Department with a prime opportunity to increase the UNC brand presence around their facilities, and they turned to AMI Graphics to help make the most of it.
Starting with Nottingham Field, home of UNC Bears football, UNC determined that mesh windscreens would be able to provide the big impact stadium branding solution that they were looking for while still keeping within their budget. Taking advantage of a tall chain link fence surrounding the entire stadium, UNC worked with AMI’s Creative Department to design a windscreen that gave the best representation for the new branding while also being aesthetically pleasing with the geography of the fence and stadium. The result was a design using the new logos and branding in a continuing pattern, instantly boosting school spirit and the atmosphere of their football games.
The same design was then carried over to the Jackson Field and Gloria Rodriguez Field, home of the baseball and softball teams, with branded windscreens covering the outfield fences and giving the teams a true home field advantage.
The baseball team even got in on the installation fun, as players assisted with hanging the new windscreens!
The Butler-Hancock Tennis Complex also received visual enhancement from windscreens on the fencing surrounding the courts. As an added bonus, windscreens can help to provide privacy and wind protection.
“Two years ago, the University of Northern Colorado went through a rebranding process so our look would be more uniform across campus. For athletics, this meant a great opportunity to strengthen the brand within our venues. We started by designing windscreens to wrap the end zones in our football stadium. AMI was a great partner in helping design the screens and ship them out quickly. Because the experience was so quick and easy, we decided to also use AMI screens to help brand our baseball, softball and tennis facilities. Now, the screens hype up the atmosphere in each facility, emphasizing Bear pride for our student-athletes and our fans.” – Kevin Robinson, Assistant Athletic Director – Facilities and Events, University of Northern Colorado
