With baseball season around the corner, it’s time to get ballparks ready for the season opener. Aside from the field of play, the concourse is one of the most prominent areas of the facility due to high foot traffic. Fans must traverse the concourse to get to their seats, use the restroom, visit the concessions stands, and more, resulting in prime visibility for many types of concourse signage. The best options for concourse signage for sponsorships or branding vary based on the architecture and layout of each park, but there are great signage solutions for any setup!
The St. Lucie Mets and New York Mets spring training facility upgraded the look of the boring and dull concrete columns on their concourse with banner grip frames and vinyl banners. These sleek frames permanently attach to the columns and allow for vinyl banners to be easily installed or changed out as needed. The vinyl banners allowed them to display team branding and show off famous Mets players and memorable moments throughout team history while also giving the grey concourse a pop of color and the look of a major renovation at a fraction of the cost. If St. Lucie ever wants to run a promotion for a special event, offer a sponsorship package for these banners, or just update the pictures for a fresh look, they can do so quickly and easily without a major capital investment.
St. Lucie also chose to use banner grip frames in their concourse stairwells and elevator lobbies as a perfect solution for sponsor signage. The grip frames give the otherwise blank and boring areas a professional look while creating a sponsorship opportunity in a highly visible area.
The New Hampshire Fisher Cats got creative with their seating section signs upgrading them from their basic construction package section signs from when their stadium was built. Using bright team colors and a durable material, fans can easily see these signs as they stroll down the concourse and have no trouble finding the correct section.
In tribute to the former Fisher Cats players that have made it to the big leagues, the Fisher Cats use custom vinyl pole banners along the interior edge of the concourse. These pole banners are a simple way to show pride in their history while also adding positive visual appeal to the necessary steel support columns.
The Bowie Baysox decided to take advantage of all available empty space on their concourse by using custom floor graphics for their sponsor signage. A great way to create a unique opportunity for sponsor signage, digitally printed floor decals with a non-skid laminate help to brighten boring concourse flooring without sacrificing patron safety.
For more concourse signage ideas or other ways to improve your stadium’s appearance with signage, download our free, interactive Baseball Signage Planning Guide, and get started today.