March 2018

Team Store A-frame Sign Sandwich Boards

Attract Foot Traffic with A-frame Sidewalk Signs

Brick-and-mortar businesses spend a great deal of energy and money working to get people in their doors, but the best answer might be something that’s right in front of them – literally. We’re talking about the sidewalk, and sandwich boards, which can be effective tools to encourage passersby to take notice of what offerings, deals or promotions are awaiting them within the business – provided they are persuaded to veer from their planned route.

Signs can be placed outside any business with a physical location - and especially those that experience natural foot traffic, like a café or boutique, or an indoor retailer at a mall. For those businesses without natural foot traffic, sandwich boards, also called a-frame signs, can help to identify your location for those who may be looking for you.

This type of signage can attract attention and sometimes even disrupt pedestrians from their usual route. Companies that change their messages regularly, or even occasionally, are more noticeable than something that never changes, such as the business sign or name. Some businesses use sandwich boards to convey the company’s personality, whether that’s sass or humor, along with their offerings.

Some companies consider a-frames like a modern version of that employee whose job it once was to attract visitors and personally invite guests inside restaurants and nightclubs, usually by promising all sorts of wonderful things and super deals. Though this kind of personal invitation can occasionally be effective with the right person and the right message, this position often was intrusive or annoying to a passer-by.

By comparison, a-frame signs can accomplish a similar goal more passively – and can be a better financial investment than paying someone to stand outside your business inviting people in.

Animal Rescue League of NH - Plastic A-frame Sign with Coroplast Print

AMI Graphics is excited to utilize our skills to help commercial businesses create the perfect type of a-frame sign to not only attract customers but emphasize their brand and visual identity. These efforts can range from starting from scratch with a new campaign or updating and re-energizing old signage that may be getting stale.

Ideal a-frame signs can:

  • Catch the attention of current and potential customers. Sandwich boards can display the day’s specials, provide an inspirational quote or a trivia question, or even alert customers to upcoming promotions. People who walk by it regularly or regular customers may even look forward to seeing different messages.
  • Provide information about current operations. Want to tell if a restaurant is open but can’t see inside? A sandwich board sign outside the business is a good clue that it’s ready for business.
  • Be portable. These types of signs are durable and sturdy, but they also can be easily lifted or moved around as needed, including put out in the morning and put away at night or relocated if the weather is especially fierce.
  • Be changed easily. These signs are built so it’s easy to switch out messages for any occasion, and allow businesses to quickly respond to any cues about the environment, inventory or seasons.  
  • Provide directional assistance. Even if you can’t see the actual address numbers, seeing a-frame signs outside the business you’re seeking can let you know you’ve reached your destination.
  • Increase foot traffic. People may naturally be hesitant to visit somewhere new. But a description of what’s inside on a sandwich board can increase interest and curiosity. Then, if what they experience meets or exceeds the promise of the sign, they’ll have no trouble coming back and telling their friends.
  • Move where needed. You’re pretty much stuck with your traditional stationary signs where they are located, but a-frame signs can be positioned or placed in different areas as needed.  You can even experiment which position or location may produce the best results. (There may be some local ordinances regarding how far out from your business a sandwich board can extend.)
  • Last a long time. Banners can get battered, especially if they’re always flying. But a-frames are built out of sturdy plastic that can withstand the elements.
A-Frame Signs
sandwich boards
Retail Signage

Products Utilized:

Azusa Pacific University Locker Room Graphics

Project Highlight: Azusa Pacific University Locker Room Graphics

Located in the suburban Los Angeles area of California, Azusa Pacific University is a private, evangelical Christian university. Serving over 10,000 undergraduate and postgraduate students across more than 100 academic programs, Azusa Pacific fields 17 intercollegiate athletic teams competing at the NCAA Division II level as the Azusa Pacific Cougars.

After some recent conference and national success, the Cougars Men’s Basketball team was looking to upgrade the painted concrete walls of their locker room. After understanding what the Cougars were looking to do in their locker room, the team at AMI Graphics conducted a site visit to confirm measurements and provide an accurate estimate for the scope of the project which would consist of branded wall murals. Wall murals are a great way to give any area of a facility a fresh, new look without the cost of a full renovation.

Azusa Pacific University Wall Before

Azusa Pacific University Above Lockers Before

Taking advantage of AMI’s creative design services, the Cougars conveyed their vision for the locker room graphics and the AMI designers brought their vision to life with a design for wall murals that recognized past team accomplishments while adding color and team pride to the previously blank walls of the locker room.

Upon design approval, the wall murals were printed and installed during the Cougars winter break. The branded wall murals celebrate team accomplishments surrounding the entrance door and school branding around the room above the lockers. The upgraded locker room now energizes current players and impresses potential recruits visiting campus.

Azusa Pacific University Accomplishments Wall Mural AFTER

Azusa Pacific University Wall Murals AP Above Lockers After

Azusa Pacific University Above Lockers Cougars Wall Mural After

“AMI Graphics was fabulous to work with. They were prompt in communicating with me on my project needs, and the installation of the art was done above my expectation.” - Casey Weitzel, Assistant Men’s Basketball Coach, Azusa Pacific University

wall murals
locker room graphics
Locker Room Wall Murals
Wall Murals

Products Utilized:

Portland Sea Dogs Concourse Backlits

Brighten Branding and Sponsor Signage with Backlit Signs

Looking to brighten up your business branding or showcase a sponsor inside your facility? Backlit signs are the perfect way to stand out from other signage. Backlit signs can also help to ensure that your messaging can be seen in any lighting environment.

Businesses commonly use backlit signage for exterior storefront signage or street side signs to make sure that patrons and prospective customers are able to find their location. In places of business with directories such as malls or shopping centers, backlit signs are a great way to display the directory map as well as provide an added revenue source in the form of advertisements around the directory or on the opposite side. Ocean Breeze Waterpark in Virginia used backlit graphics to advertise sales of their season passes at the local mall.

Ocean Breeze Water Park Directory Backlit Sign

Backlit signs can also allow markets and cafes to label and promote their different refrigerator sections by adding color and light to the tops of their coolers.

Fiddlehead Farms Cooler Backlit

In addition to using backlit signage in the more common places of concourses and seating bowl areas, sports facilities, like arenas, can employ backlit signs in out of the ordinary places, like lobbies or entrances. The Tsongas Center at the University of Massachusetts-Lowell used backlit graphics in combination with a television screen in their lobby to promote sponsors alongside of upcoming events. These backlit graphics can be easily changed out as needed for different sponsors and events.

Tsongas Center Lobby Backlits

Tsgonas Center Lobby Backlits Zoom

At UMass Amherst, the men’s lacrosse team turned to backlit graphics to create branded window murals in their locker room. Using adhesive backlit graphics on the inside of exterior windows, the natural light from the windows with the backlit film creates a unique, high end lighted mural on the inside of their locker room.

UMass Amherst Backlit Window Graphics

UMass Amherst Backlit Window Graphics Locker Room

Help yourself and your sponsors stand out from the crowd with backlit signs. We are happy to assist with a custom backlit sign solution for any situation.


backlit signs
backlit signage
backlit graphics
Backlit Signs

Products Utilized:

Custom Flag in Wind

Promote School Spirit with Custom Flags

School spirit is an important part of the educational experience, regardless of whether it is at the primary, secondary, or post-secondary level. From making it more exciting to come to school, to allowing students to be a part of something exciting, to creating higher levels of student achievement and an overall positive atmosphere, school spirit makes a big difference in the attitude and success of students.

Custom printed flags are a great way to promote school spirit. A flag featuring your school logo can be used in conjunction with an American flag on flag poles in front of your school to greet students each morning and visitors throughout the day or for special events.

Flags featuring your athletics logo or mascot can be placed to line athletic fields or surround courts to excite fans and give your student-athletes a true home field advantage.

Custom Flag with Pole on Field

Outfit your marching band and color guard with digitally printed flags for their in-game routines and competitions. Our horizontal flags can be customized with any artwork, allowing for different versions of the flags to be printed as needed.

Custom Flags with Marching Band

Custom flags also make a strong addition to any pep rally, school assembly, or special event.

Custom Flags with Cheerleaders

Machine washable and UV face resistant, our custom flags are available as single or double-sided and in multiple sizes.

custom flags
custom printed flags
horizontal flags
Custom Flags

Products Utilized: