For 44 years, the New Balance Falmouth Road Race has been a cornerstone event every summer in Cape Cod, Massachusetts. Since 2012, the New Balance Falmouth Road Race has turned to AMI Graphics to prepare the seven-mile track for 11,000 runners. From the Start Line at Woods Hole to the Finish Line at the beach of Falmouth Heights, and everything in between, AMI printed and installed multitudes of signage along the route.
AMI outfitted the registration area, expo, refreshment center, and more with branded signage sporting the New Balance Falmouth Road Race logo and sponsor signage. Install was completed in the days prior to the race, and the AMI crew took down the signage shortly after the race ended, returning Falmouth to exactly how it had been hours before. Keep an eye out for an upcoming Case Study to learn more about AMI Graphics’ partnership with the New Balance Falmouth Road Race!