October 2017

Runners World Half Finish Line Event Signage

Event Highlight: 2017 Runner's World Half & Festival Road Race Signage

The AMI Graphics Event Services Team just returned from the 2017 edition of the Runner’s World Half & Festival held in Bethlehem, Pennsylvania. Based at the grounds of the refurbished Bethlehem Steel Mill, this weekend event hosts a half marathon, 5K, 10K, and kids run, as well as live music, seminars, and more. For the second year in a row, AMI Graphics provided the pre-event strategic planning, print production, event signage installation, and on-site support for this event.

Large feather flags were used throughout the expo area as wayfinding signage to help runner’s find their way to the main expo and to the bib pickup area. 

Runners World Half Marathon Feather Flags

Runners World Half Marathon Wayfinding Feather Flag

Operational signage also consisted of easel signage or small coroplast signs suspended from the ceiling for bib pick-up numbers and to mark other areas of interest.

Runners World Half Marathon Operational Signage

Runners World Half Marathon Bib Pickup Event Signage

Balconies in the expo area were livened up with vibrant mesh banners displaying the logo of the event’s title sponsor.

Runners World Half Marathon Mesh Banners Expo

Other event signage throughout the venue included vinyl sponsor banners, event schedules, photo backdrops, cloth banners, and a large scale race map. Vinyl banners also allowed race branding and sponsors to be displayed above each event area such as gear check, recovery zones, beer gardens, and more. Branded event signage was also used for the pacer signs featuring race branding and a custom breaktape was made for the winners to run through at the finish.

The beautiful finish line area was decked out with event mesh banners featuring event branding and sponsor logos lining crowd control barriers as well as custom truss signage to create a custom finish line highlighted by a larger than life stage backdrop at the post-race gathering area.

Runners World Half Marathon Finish Truss Signage and Mesh Banners

Planning a road race or running event of your own? Check out our free, interactive Road Race Signage Planning Guide that will walk you through each general area of a road race while suggesting potential event and sponsor signage applications that can be applied to your specific event.

Event Signage
road race signs
Event Services
Temporary Signage
Vinyl, Cloth, and Mesh
Advertising Flags
BAA Half Marathon - Finish Truss Signage

New Event Signage Debuts at the 2017 B.A.A. Half Marathon

The leaves have been changing in New England for a few weeks and as a sure sign of fall, the 17th Annual Boston Athletic Association Half Marathon was run on the second Sunday in October. Since 2012, AMI Graphics has provided complete event signage services for the B.A.A. Half Marathon including print production services, logistics, installation and removal, and storage.

2017 saw the addition of three new branded signage elements to the race in addition to the event signage that has come to be a staple at B.A.A. running events. This includes signage items like sponsor a-frames, event mesh banners covering metal crowd control fencing with race branding and sponsor logos, truss signage for the start and finish lines, feather flags for an easy to see family meeting area, a custom break tape, and various types of operational signage.

BAA Half Marathon - Sponsor Signage A-Frames

BAA Half Marathon - Family Meeting Area Feather Flags

The largest new signage element for this year’s race was a new entry way to the track for the runner’s to pass through at mile 13 as they dig deep to finish the last tenth of a mile of their race. The existing permanent entry way was bolstered with branded event mesh banners along the metal corral fences, while the gates were covered with custom branded signage, and a large vinyl banner transformed the chain link fence above the gate. Rather than cross through a blank gate to reach the finish line, runners now receive a needed boost from the visually enhanced entry way to push through to the finish line.

BAA Half Marathon - New Entry Signage Event Mesh Banner Vinyl Banner

BAA Half Marathon - New Entry Event Mesh Banners Vinyl Banner Mile Marker

To improve the runner experience, a new amenity was added that allowed runners to scan their bibs to find out their official race time and place. Branded signage was added surrounding the screens and scanners to draw attention to the new feature while also promoting the B.A.A. and their title sponsor for the race.

BAA Half Marathon - Coroplast Signage for Results Screens

BAA Half Marathon - Signage for Race Results

BAA Half Marathon - Coroplast Scanner Signage

The final new element for the 2017 race was the addition of pennant style flags featuring the B.A.A. initials to bring a pop of color and branding to the plain white rental tents that wouldn’t have otherwise had any operational signage on them.

BAA Half Marathon - Cloth Pennant Flags

Planning a road race of your own but aren't sure where to start with signage? Take a look at our comprehensive Road Race Signage Planning Guide that walks you through each general area of a road race while suggesting potential signage applications that could be applied to your specific event.

Event Signage
Road Race Signage
branded signage
Temporary Signage
Advertising Flags
Vinyl, Cloth, and Mesh
Merrimack College - Vinyl Pad Wrap & Championship Banners

Project Highlight: Merrimack College Branded Signage

Located just North of Boston, Massachusetts, Merrimack College is a private college founded in the Roman Catholic Augustinian tradition. Home to over 3,000 full-time undergraduate students, Merrimack’s athletic teams, known as the Warriors, consist of 24 varsity sports teams including 22 at the NCAA Division II level, while men’s and women’s ice hockey compete at the Division I level.

When looking to revamp aging signage items and add some new branded signage concepts to their athletic facilities, the Warriors turned to longtime signage partner, AMI Graphics. Over the summer, a site survey was conducted to measure and evaluate the areas that Merrimack wanted to update, including the move of various fields and bleachers to make room for the construction of a new football stadium.

The first part of the project was the overhaul of championship banners in Hammel Court, home of the Warriors’ basketball and volleyball teams, after seeing a championship banner upgrade that AMI completed for fellow Northeast-10 Conference member, Southern New Hampshire University. Replacing applique style banners, these digitally printed cloth banners now feature the most recent championship and tournament appearances, as well as some minor changes to the school’s colors.

Merrimack College Vinyl Pad Wrap and Championship Banners

Continuing on with championship banners, mesh windscreens, featuring the many accomplishments of the men’s and women’s soccer teams, were added to the fences on Martone-Mejail Field. Additional windscreens were replaced at the same field as well due to the minor school color changes. Windscreens provide an optimal signage solution for championship banners for outdoor sports by adding visual appeal to what would otherwise be a blank fence while also providing a level of privacy and wind protection to the field.

Merrimack College Women's Soccer Accomplishment Mesh Windscreen

Merrimack College Men's Soccer Accomplishment Mesh Windscreen

Merrimack College Mesh Windscreen

With the move of the softball field to Martone-Mejail Field, a sponsor signage panel was added to the new scoreboard allowing for additional sponsorship inventory and revenue for the softball team and athletic department. Wanting to cover the empty and unsightly areas underneath the old football bleachers now being used for softball, a bleacher wrap was added to the back of the bleachers featuring Merrimack College branding. The wrap was created with mesh windscreens and installed onto a custom cabling system for a new look to the repurposed bleachers.

Merrimack College Scoreboard Signage Sponsor Signage

Merrimack College Bleacher Back Mesh Banner

Merrimack College Mesh Banner Bleacher Back Side

Learn more about how to put stadium branding to use in your facilicies today!

championship banners
branded signage
Championship Banners
Scoreboard Signage
AMI Graphics 2017 MiLB Promo Seminar Booth

Farewell to the 2017 Baseball Season

Fall has officially arrived, and with that has come the end of the Minor League Baseball season. Chris and Ed really enjoyed their time in beautiful Greenville, South Carolina for the annual Minor League Baseball Promotional Seminar. It is always a pleasure to get to see our baseball friends at the end of every season after working closely with them to get their stadium and facility signage ready for first pitch, along with various signage needs throughout the season. We also enjoy getting to hear about all of the successful seasons and promotions.

We are excited to continue our longtime partnership with Minor League Baseball as the Official Signage Supplier of Minor League Baseball with a recent extension through the 2020 season. Baseball Winter Meetings are quickly approaching, and we look forward to seeing everyone down in Orlando!

Baseball Signage
minor league baseball
stadium signage