Part of the PGA TOUR Champions 2017 event schedule is The Chubb Classic, a nationally televised golf tournament held in Naples, Florida at the TwinEagles Golf Club. With the golf course, clubhouse, ancillary facilities, exterior access points, and sponsor areas busy hosting a full week of events including practice rounds and Pro-Am Tournaments in addition to the main event, the need was high for prominent event signage with consistent branding.
The duration and nature of the events leading up to the tournament, as well as the tournament itself, created a need for on-site printing capabilities for last minute sponsor additions, wayfinding signage needs, and much more. To solve this problem, the AMI Graphics Event Services Team brought their mobile print shop down from New Hampshire to provide onsite creative design and printing services, in addition to providing signage installation services.
Custom decals were used to brand rental tents for hospitality and sponsor areas as well as the entrances providing access to the course viewing areas.
The main display featured the printed course map illustration, schedule of events, and a large presentation of all of the event’s sponsor logos.
Sponsor signage highlighting the main event name and sponsor were placed at prominent areas of the grounds to be visible to all spectators.
Custom wayfinding signage was used throughout all areas of the event to help direct both participants and spectators. Wayfinding signage also provides a functional way to continue event and sponsor branding through all areas.
A custom display with promotional signage was used for a promotion to encourage spectators to get interactive with the event on social media.
A staple of any event, especially a high profile televised event, is the media backdrop. A media backdrop provides a professional look for the post round live TV interviews and it also allows for increased sponsor exposure.
The AMI Event Services Team enjoyed their time on site in the Florida sunshine before having to return to snowy New Hampshire. They’re looking forward to getting the AMI mobile print shop back on the road to provide full onsite event signage services and installation at the next golf tournament.